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Hi there! I'm Tracy Hou, a bilingual marketing professional based in Dublin, Ireland, fluent in English and Mandarin and eligible to work in Ireland. I'm currently pursuing an MSc in Digital Marketing at UCD Smurfit School, blending academic insights with hands-on campaign execution. With four years of experience across multi-channel campaigns, content development, stakeholder coordination, and performance reporting, I’ve helped brands engage audiences across Instagram, Pinterest, Google Ads, Meta Ads, and more. I enjoy turning data into actionable insights and collaborating with diverse teams to drive measurable growth.…Hi there! I'm Tracy Hou, a bilingual marketing professional based in Dublin, Ireland, fluent in English and Mandarin and eligible to work in Ireland. I'm currently pursuing an MSc in Digital Marketing at UCD Smurfit School, blending academic insights with hands-on campaign execution. With four years of experience across multi-channel campaigns, content development, stakeholder coordination, and performance reporting, I’ve helped brands engage audiences across Instagram, Pinterest, Google Ads, Meta Ads, and more. I enjoy turning data into actionable insights and collaborating with diverse teams to drive measurable growth.

Tracy Hou

Growth Marketer, Product Marketer, Marketing Strategist, +2

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Hi there! I'm Tracy Hou, a bilingual marketing professional based in Dublin, Ireland, fluent in English and Mandarin and eligible to work in Ireland. I'm currently pursuing an MSc in Digital Marketing at UCD Smurfit School, blending academic insights with hands-on campaign execution. With four years of experience across multi-channel campaigns, content development, stakeholder coordination, and performance reporting, I’ve helped brands engage audiences across Instagram, Pinterest, Google Ads, Meta Ads, and more. I enjoy turning data into actionable insights and collaborating with diverse teams to drive measurable growth.…Hi there! I'm Tracy Hou, a bilingual marketing professional based in Dublin, Ireland, fluent in English and Mandarin and eligible to work in Ireland. I'm currently pursuing an MSc in Digital Marketing at UCD Smurfit School, blending academic insights with hands-on campaign execution. With four years of experience across multi-channel campaigns, content development, stakeholder coordination, and performance reporting, I’ve helped brands engage audiences across Instagram, Pinterest, Google Ads, Meta Ads, and more. I enjoy turning data into actionable insights and collaborating with diverse teams to drive measurable growth.

Available to hire

Hi there! I’m Tracy Hou, a bilingual marketing professional based in Dublin, Ireland, fluent in English and Mandarin and eligible to work in Ireland. I’m currently pursuing an MSc in Digital Marketing at UCD Smurfit School, blending academic insights with hands-on campaign execution.

With four years of experience across multi-channel campaigns, content development, stakeholder coordination, and performance reporting, I’ve helped brands engage audiences across Instagram, Pinterest, Google Ads, Meta Ads, and more. I enjoy turning data into actionable insights and collaborating with diverse teams to drive measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Senior Growth Specialist at Tencent

July 1, 2023 - August 1, 2025

Coordinated content and execution priorities across Instagram and Pinterest to improve alignment and drive MoM KPIs. Delivered multi-channel advertising campaigns, with a campaign asset generating 1.88M views and over 3,000 new users. Managed collaboration with 60+ influencers to maintain content quality and campaign consistency.

Growth Specialist at IReader Technology

March 1, 2022 - May 1, 2023

Supported international market launches, contributing to a 120% budget increase. Developed and tested 20 creative assets daily across Instagram and Meta Ads, achieving a 60% conversion rate and stronger acquisition performance. Monitored campaign performance in GA4, improving audience segmentation and campaign execution.

Marketing Specialist at Dianzhong Technology

January 1, 2021 - February 1, 2022

Built a data-led testing framework to improve campaign efficiency, identifying 5 winning directions. Managed a $10K daily media budget with forecasting, contributing to an 11-position ranking improvement. Managed Tableau for reporting, leading visibility into campaign performance and commercial insights.

Customer Management at Beshoff&Bros

November 1, 2025 - March 1, 2026

Managed customer inquiries and service recovery across busy shifts, resolving 10+ customer cases per shift with a 95% first-contact resolution rate. Supported high-volume operations during peak periods, processing 200+ orders with zero complaints.