Yidan Chen

Marketing Specialist at GC Living

Responsible for managing daily operations of website, TikTok, Facebook, Instagram and Reddit; produced consistent brand content and generated qualified leads. Created short-form videos, product photos, brochures, posters, and bilingual marketing materials for products. Handled online inquiries, provided product recommendations, prepared quotations, and supported digital sales conversion across multiple product categories. Coordinated onsite measurements, installation schedules, and after-sales service with internal teams to ensure smooth project delivery. Developed and maintained internal Google Sheets workflow systems to streamline project tracking, status management, and cross-department communication. Analyzed social media performance and adjusted content strategy based on engagement, reach, and lead quality. Achievements: contributed to approximately NZD 600k in customer acquisition value within a single month.