I'm a beauty and luxury influencer marketing and PR coordination professional with experience across beauty, fashion, and luxury brands. I excel at supporting campaign execution, cross-functional coordination, and brand activations in agency environments. I'm passionate about brand storytelling, content production, and staying ahead of global beauty and cultural trends. Relocating to Paris in May 2026 and excited to contribute to innovative campaigns with a global mindset.

Tricia Baptiste

I'm a beauty and luxury influencer marketing and PR coordination professional with experience across beauty, fashion, and luxury brands. I excel at supporting campaign execution, cross-functional coordination, and brand activations in agency environments. I'm passionate about brand storytelling, content production, and staying ahead of global beauty and cultural trends. Relocating to Paris in May 2026 and excited to contribute to innovative campaigns with a global mindset.

Available to hire

I’m a beauty and luxury influencer marketing and PR coordination professional with experience across beauty, fashion, and luxury brands. I excel at supporting campaign execution, cross-functional coordination, and brand activations in agency environments.

I’m passionate about brand storytelling, content production, and staying ahead of global beauty and cultural trends. Relocating to Paris in May 2026 and excited to contribute to innovative campaigns with a global mindset.

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Language

English
Fluent
French
Beginner

Work Experience

Digital Assistant, Influencer Marketing & PR at Factory PR
January 1, 2019 - January 1, 2022
Supported end-to-end execution of influencer and PR campaigns across beauty and fashion clients. Coordinated product send-outs, sample trafficking, and logistics for media placements and influencer activations. Managed and maintained influencer, press, and VIP databases to support targeted outreach and campaign execution. Tracked campaign timelines and performance, compiling reports to support client strategy and presentations. Assisted in showroom coordination, PR events, and brand activations, ensuring smooth execution across teams. Collaborated with internal teams and external partners to maintain alignment across ongoing projects. Contributed to social media growth (+10K followers) and increased brand partnerships by 15%.
Professional Model at Independent / Freelance (Agency Representation)
January 1, 2021 - Present
Collaborate with luxury fashion and beauty brands across global e-commerce, editorial, and digital productions. Work closely with creative teams to execute brand visual direction in alignment with brand identity and aesthetic standards. Represent brand image across digital retail and editorial platforms, ensuring consistency across visual outputs. Participate in Fashion Week, editorial productions, and high-volume shoot environments. Adapt quickly across fast-paced production settings, maintaining professionalism and consistency across teams. Manage scheduling, bookings, and communication between agencies and clients. Selected Clients: Balenciaga, Dries Van Noten, MAC Cosmetics, Chloé, Acne Studios, Isabel Marant, Nordstrom, Moda Operandi, i-D Magazine, Mansur Gavriel.

Education

BA at Syracuse University
August 11, 2015 - June 20, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services