Available to hire
I have 18+ years experience in consumer goods at the largest companies like PG, RB and Revlon as well as startups like Hello Products (successful exit to Colgate) and Not Your Mother’s Haircare (Head of Marketing, grew the business 25%).
Work Experience
Owner, Marketing Principal at Inside Brands
January 1, 2022 - PresentIndependent consultancy offering services in product innovation, marketing, branding and creative design. Selected clients include Akita Biosciences - Profi Nasal Spray; Medalist Skin; Àuda B. Beauty; Fizz & Bubble; Michael Graves Design; Jool Baby.
Vice President of Marketing at Jool Baby
December 31, 2024 - October 8, 2025Led the expansion of an Amazon product focused brand to an omni-channel multi-customer brand, delivering +42% revenue growth in 2023; Doubled points of distribution at Walmart and Target adding 6 incremental SKUs for 2024–2025; Set the strategic vision for the brand and established the equity and visual identity; Created Content and TikTok strategies; Built the Creative and Marketing department with social, influencer, UGC, PR, and Go To Market strategies.
Vice President of Marketing at Not Your Mother's
December 31, 2022 - October 8, 2025Spearheaded the transformation of a startup into an established player in the haircare category; achieved 23% growth in sales; 20% e-tail and DTC penetration; defined a 3-year innovation pipeline with 20+ incremental SKUs; established equity, brand identity, packaging and marketing communications, and GTM plans; managed a $12MM budget; expanded to CA and MX; built Product Development, R&D, Customer Service, Ecommerce and Brand teams (3 to 17 people).
Marketing Director at Hello Products (Colgate)
December 31, 2020 - October 8, 2025Transformed an oral care brand into a multi-category beauty and personal care brand, delivering triple-digit growth and a successful exit to Colgate in 2020 ($351MM). Launched a first-to-market CBD line of beauty and oral care products with Ulta (1,200 additional doors) and a deodorant line that became the #1 selling clean-ingredient deodorant at CVS in 2020.
Global Marketing Director, Global Fragrances at Revlon/Elizabeth Arden
December 31, 2019 - October 8, 2025Owned the $150MM fragrance portfolio, delivering +20% fragrance profit; led Curve purchase barrier research, resulting in a repositioning and a 13% lift in sales; developed a clean and sustainable mass fragrance line delivering $10MM incremental sales; led reinvention strategy and partnered with Walmart and Target to revitalize the fragrance retail experience and drive category growth.
Brand Manager, Global Fragrances at Revlon/Elizabeth Arden
December 31, 2016 - October 8, 2025Managed the Global Fragrances portfolio and contributed to major brand initiatives and campaigns across markets.
Sr. Associate Brand Manager, Airborne at Reckitt Benckiser
December 31, 2014 - October 8, 2025Grew Airborne by +60% in gross sales (+$80MM); led Go To Market plans with a $37MM budget and product development of 4 new SKUs; launched Airborne Everyday and Airborne Dual Action premium lines.
Assistant Brand Manager, Global FemCare at Procter & Gamble
December 31, 2013 - October 8, 2025Re-established Always brand equity; led the #AlwaysLikeAGirl campaign achieving broad virality (90M+ views) and improved brand sentiment to 96% in 3 months; developed global eCommerce strategy delivering eNOS to 200 IYA; managed $250MM in NA media spend and established partnerships with Google, Facebook, and Microsoft; led search optimization achieving ROI of $2.89 and 31% CTR; led NA Media Meta-Analysis.
Assistant Brand Manager, NA Media and Marketing at Procter & Gamble
December 31, 2013 - October 8, 2025Managed Joint Business Partnerships and Innovation Media Commitments; oversaw media investments and contributed to NA media strategy and analytics.
Education
MBA at Bentley University
January 11, 2030 - October 8, 2025B.S. Magna Cum Laude at Bentley University
January 11, 2030 - October 8, 2025Qualifications
Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services
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