Hi, I’m Tristan Riddell, a Creative Director with over two decades of experience shaping brands through video, storytelling, and design. I specialize in leading end-to-end creative campaigns—from concept and production to post and distribution—across broadcast, digital, and out-of-home channels. I thrive on collaboration with stakeholders and teams to deliver impactful campaigns that align with organizational goals. My background spans healthcare marketing, higher education, sports media, and PBS-style productions, and I bring a strong focus on strategy, sound design, and visual storytelling to every project.…

Tristan Riddell

Hi, I’m Tristan Riddell, a Creative Director with over two decades of experience shaping brands through video, storytelling, and design. I specialize in leading end-to-end creative campaigns—from concept and production to post and distribution—across broadcast, digital, and out-of-home channels. I thrive on collaboration with stakeholders and teams to deliver impactful campaigns that align with organizational goals. My background spans healthcare marketing, higher education, sports media, and PBS-style productions, and I bring a strong focus on strategy, sound design, and visual storytelling to every project.…

Available to hire

Hi, I’m Tristan Riddell, a Creative Director with over two decades of experience shaping brands through video, storytelling, and design. I specialize in leading end-to-end creative campaigns—from concept and production to post and distribution—across broadcast, digital, and out-of-home channels.

I thrive on collaboration with stakeholders and teams to deliver impactful campaigns that align with organizational goals. My background spans healthcare marketing, higher education, sports media, and PBS-style productions, and I bring a strong focus on strategy, sound design, and visual storytelling to every project.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Creative Director at Northwestern Medicine
March 1, 2023 - Present
Leads creative video projects for NM marketing channels. Partners with internal stakeholders to deliver creative strategies, concepts, and execution on system-wide campaigns for broadcast, print, OOH, and other creative projects. Conceives and executes creative campaigns through all phases of development.
Associate Creative Director, Digital at Northwestern University
March 1, 2023 - September 19, 2025
Supports projects by developing and producing promotional content such as promos and commercials, including those for the successful 6.1 billion dollar "We Will" campaign. Preserves branding standards of assigned accounts while creating high-quality finished products. Leverages in-depth knowledge of production methods, sound design, and special effects. Supervises shoots to verify completion of quality deliverables. Develops budget and negotiated contracts and quotes to ensure projects were completed within financial constraints. Leads creative team meetings to share ideas and bring actionable plans to fruition. Creates marketing plans and devised strategic communication approaches.
Lead Video Editor/Graphic Designer at Pro Football Weekly
March 1, 2013 - September 19, 2025
Built a marketing and video presence from scratch for the company. Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base. Produced coverage for three Super Bowls on-location. Established workflow and technique that helped increase video views from several hundred to the millions.
Video Editor at United States Soccer Federation
August 1, 2010 - September 19, 2025
Produced commercial videos, promos, interviews, and segments for broadcast, on-demand, and the web. Chicago liaison to the US Soccer Men's National team during the 2010 World Cup. Lead editor on the Weezer music video, "Represent." Managed graphics, sound, music, and color corrections for game highlight reels.
Director/Producer/Video Editor at PBS
September 1, 2009 - September 19, 2025
Reconfigured the video editing department for a new era. Edited full-length documentaries, commercials, show opens, and spots. Lead editor on a full-length local Emmy nominated documentary. Directed live television shows and helped their local flagship show go state-wide.
Lead Video Manager at Olivet Nazarene University
May 1, 2008 - September 19, 2025
Cultivated a talented team of nine editors and four videographers through outstanding mentoring, coaching, and teaching skills. Directed and produced live and staged multi-camera events. Developed and recommended department operating budget and kept expenses within budget.
Creative Director at Northwestern Medicine
March 1, 2023 - Present
Leads creative video projects for NM marketing channels. Partners with internal stakeholders to deliver creative strategies, concepts, and execution on system-wide campaigns for broadcast, print, OOH, and other creative projects. Conceives and executes creative campaigns through all phases of development.
Associate Creative Director, Digital at Northwestern University
March 1, 2023 - September 19, 2025
Supports projects by developing and producing promotional content such as promos and commercials, including those for the successful 6.1 billion dollar 'We Will' campaign. Preserves branding standards of assigned accounts while creating high-quality finished products. Leverages in-depth knowledge of production methods, sound design, and special effects. Supervises shoots to verify completion of quality deliverables. Develops budget and negotiated contracts and quotes to ensure projects were completed within financial constraints. Leads creative team meetings to share ideas and bring actionable plans to fruition. Creates marketing plans and devised strategic communication approaches.
Lead Video Editor/Graphic Designer at Pro Football Weekly
March 1, 2013 - September 19, 2025
Built a marketing and video presence from scratch for the company. Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base. Produced coverage for three Super Bowls on-location. Established workflow and technique that helped increase video views from several hundred to the millions.
Video Editor at United States Soccer Federation
August 1, 2010 - September 19, 2025
Produced commercial videos, promos, interviews, and segments for broadcast, on-demand, and the web. Chicago liaison to the US Soccer Men's National team during the 2010 World Cup. Lead editor on the Weezer music video, 'Represent.' Managed graphics, sound, music, and color corrections for game highlight reels.
Director/Producer/Video Editor at PBS
September 1, 2009 - September 19, 2025
Reconfigured the video editing department for a new era. Edited full-length documentaries, commercials, show opens, and spots. Lead editor on a full-length local Emmy nominated documentary. Directed live television shows and helped their local flagship show go state-wide.
Lead Video Manager at Olivet Nazarene University
May 1, 2008 - September 19, 2025
Cultivated a talented team of editors and videographers through outstanding mentoring, coaching, and teaching skills. Directed and produced live and staged multi-camera events. Developed and recommended department operating budget and kept expenses within budget.
Creative Director at Northwestern Medicine
March 1, 2023 - Present
Leads creative video projects for NM marketing channels. Partners with internal stakeholders to deliver creative strategies, concepts, and execution on system-wide campaigns across broadcast, print, OOH, and other creative projects. Conceives and executes creative campaigns through all phases of development.
Associate Creative Director, Digital at Northwestern University
March 1, 2023 - September 19, 2025
Supports projects by developing and producing promotional content such as promos and commercials, including those for the successful 6.1 billion-dollar 'We Will' campaign. Preserves branding standards while creating high-quality finished products. Leverages in-depth knowledge of production methods, sound design, and special effects. Supervises shoots to verify completion of quality deliverables. Develops budgets and negotiated contracts; leads creative team meetings; creates marketing plans and devised strategic communication approaches.
Lead Video Editor/Graphic Designer at Pro Football Weekly
March 1, 2013 - September 19, 2025
Built a marketing and video presence from scratch for the company. Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base. Produced coverage for three Super Bowls on-location. Established workflow and technique that helped increase video views from several hundred to the millions.
Video Editor at United States Soccer Federation
August 31, 2010 - September 19, 2025
Produced commercial videos, promos, interviews, and segments for broadcast, on-demand, and the web. Chicago liaison to the US Soccer Men's National Team during the 2010 World Cup. Lead editor on the Weezer music video, 'Represent.' Managed graphics, sound, music, and color corrections for game highlight reels.
Director/Producer/Video Editor at PBS
September 1, 2009 - September 19, 2025
Reconfigured the video editing department for a new era. Edited full-length documentaries, commercials, show opens, and spots. Lead editor on a full-length local Emmy nominated documentary. Directed live television shows and helped their local flagship show go state-wide.
Lead Video Manager at Olivet Nazarene University
May 1, 2008 - September 19, 2025
Cultivated a talented team of nine editors and four videographers through outstanding mentoring, coaching, and teaching skills. Directed and produced live and staged multi-camera events. Developed and recommended department operating budget and kept expenses within budget.

Education

Bachelor of Science - BS, Mass Communication/Media Studies at Olivet Nazarene University
January 11, 2030 - September 19, 2025
Course Completion at Los Angeles Film Studies Center
January 11, 2030 - September 19, 2025
Bachelor of Science (BS), Mass Communication/Media Studies at Olivet Nazarene University
January 11, 2030 - September 19, 2025
Course Completion at Los Angeles Film Studies Center
January 11, 2030 - September 19, 2025
Bachelor of Science at Olivet Nazarene University
January 11, 2030 - September 19, 2025
Course Completion at Los Angeles Film Studies Center
January 11, 2030 - September 19, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Healthcare, Media & Entertainment, Non-Profit Organization, Other, Professional Services

Skills

Experience Level