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I'm a Content Strategy Leader who blends deep industry knowledge in SaaS, B2B, food service, and technology with advanced writing and editing skills. I create compelling narratives quickly and accurately, and I can integrate cutting-edge Generative AI and LLM tools into content workflows for clients, delivering measurable results.…

Tracey Middlekauff

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I'm a Content Strategy Leader who blends deep industry knowledge in SaaS, B2B, food service, and technology with advanced writing and editing skills. I create compelling narratives quickly and accurately, and I can integrate cutting-edge Generative AI and LLM tools into content workflows for clients, delivering measurable results.…

Available to hire

I’m a Content Strategy Leader who blends deep industry knowledge in SaaS, B2B, food service, and technology with advanced writing and editing skills. I create compelling narratives quickly and accurately, and I can integrate cutting-edge Generative AI and LLM tools into content workflows for clients, delivering measurable results.

Skills

Copywriting

SEO

Experience Level

Copywriting

Expert

SEO

Expert

Language

English

Fluent

Work Experience

Senior Brand Storyteller at Knurture

May 1, 2023 - Present

Spearheaded creation of courses and guides synthesizing UX/UI best practices with the Jobs-to-be-Done (JTBD) framework; authored and edited thought leadership materials exploring the convergence of UX and Generative AI technologies; strategically managed and executed the daily social media calendar (LinkedIn), achieving a 140% increase in impressions within 90 days; engineered and deployed custom GPTs to educate clients on brand storytelling and digital marketing principles; wrote weekly, in-depth content explaining foundational principles of brand storytelling.

Content Writer/Copywriter at Restaurant Technologies

August 1, 2022 - March 1, 2023

Co-created a national story-brand-based marketing campaign that exceeded KPIs, driving a 326% increase in Marketing Qualified Leads (MQLs) one week after launch; authored a 25-page, industry-leading eBook, The Insider's Guide to Frying Smarter, Not Harder, compiling expert SME interviews to support the core campaign narrative; developed SEO-optimized corners to one-page website relaunch, significantly improving organic traffic and search rankings; crafted compelling customer case studies showing the success of national franchisees (Burger King, Jack in the Box); composed 8-10 ads per month for top industry and trade publications to increase brand awareness and drive conversions.

Content Creator at Knurture

February 1, 2015 - July 1, 2022

Wrote and researched over 1,000 in-depth articles and blog posts (1-3 per week) focused on B2B, technology, and SaaS content; authored 6 comprehensive eBooks on design principles, entrepreneurship, product adoption, user research, feedback, and applied Jobs-To-Be-Done (JTBD) theory; researched and compiled explainers, white papers, and presentations to help SaaS and corporate clients succeed in complex markets.

Senior Editor at C# Corner

January 1, 2015 - July 1, 2022

Directed the editing process for 10-15 highly technical articles per day for a high-traffic website focused on programming languages and concepts; mentored non-native English speakers to improve their technical writing quality and consistency.

Featured Columnist at Style Magazine

October 1, 2012 - November 1, 2015

Created 4 original recipes per month for a regular food & dining column, including high-quality photography.

Food & Drink Editor at Urbanite Magazine

June 1, 2010 - September 1, 2012

Produced, edited, and wrote features, product reviews, and recipes for a weekly online magazine supplement; coordinated with a stable of 10-15 freelance writers and photographers; assessed 10,000 subscribers within the first month of the online launch.