Tracey Middlekauff

Spearheaded creation of courses and guides synthesizing UX/UI best practices with the Jobs-to-be-Done (JTBD) framework; authored and edited thought leadership materials exploring the convergence of UX and Generative AI technologies; strategically managed and executed the daily social media calendar (LinkedIn), achieving a 140% increase in impressions within 90 days; engineered and deployed custom GPTs to educate clients on brand storytelling and digital marketing principles; wrote weekly, in-depth content explaining foundational principles of brand storytelling.

Co-created a national story-brand-based marketing campaign that exceeded KPIs, driving a 326% increase in Marketing Qualified Leads (MQLs) one week after launch; authored a 25-page, industry-leading eBook, The Insider's Guide to Frying Smarter, Not Harder, compiling expert SME interviews to support the core campaign narrative; developed SEO-optimized corners to one-page website relaunch, significantly improving organic traffic and search rankings; crafted compelling customer case studies showing the success of national franchisees (Burger King, Jack in the Box); composed 8-10 ads per month for top industry and trade publications to increase brand awareness and drive conversions.

Wrote and researched over 1,000 in-depth articles and blog posts (1-3 per week) focused on B2B, technology, and SaaS content; authored 6 comprehensive eBooks on design principles, entrepreneurship, product adoption, user research, feedback, and applied Jobs-To-Be-Done (JTBD) theory; researched and compiled explainers, white papers, and presentations to help SaaS and corporate clients succeed in complex markets.