I am a brand strategist working at the intersection of luxury, culture, and institutional storytelling. I specialize in helping brands articulate positioning, narrative, and consumer meaning within high-end markets such as hospitality, wellness, and prestige consumer goods. I am currently completing a Master of Science in Global Luxury Brand Management at Sup de Luxe, one of the leading institutions dedicated to the business of luxury in France. Prior to transitioning into the luxury sector, I held senior strategic roles within large research and healthcare organizations, where I worked on complex institutional initiatives, communications strategy, and high-stakes stakeholder engagement. This background informs the way I approach brand strategy today: combining analytical rigor with cultural and aesthetic intelligence. My work focuses on brand positioning, narrative architecture, and insight into evolving luxury consumers. I collaborate with founders, creative agencies, and emerging luxury brands to clarify their strategic identity and develop messaging that resonates with discerning audiences. I am available for short-term consulting projects, brand strategy engagements, and research-driven narrative development.

Tsahia Hobson

I am a brand strategist working at the intersection of luxury, culture, and institutional storytelling. I specialize in helping brands articulate positioning, narrative, and consumer meaning within high-end markets such as hospitality, wellness, and prestige consumer goods. I am currently completing a Master of Science in Global Luxury Brand Management at Sup de Luxe, one of the leading institutions dedicated to the business of luxury in France. Prior to transitioning into the luxury sector, I held senior strategic roles within large research and healthcare organizations, where I worked on complex institutional initiatives, communications strategy, and high-stakes stakeholder engagement. This background informs the way I approach brand strategy today: combining analytical rigor with cultural and aesthetic intelligence. My work focuses on brand positioning, narrative architecture, and insight into evolving luxury consumers. I collaborate with founders, creative agencies, and emerging luxury brands to clarify their strategic identity and develop messaging that resonates with discerning audiences. I am available for short-term consulting projects, brand strategy engagements, and research-driven narrative development.

Available to hire

I am a brand strategist working at the intersection of luxury, culture, and institutional storytelling. I specialize in helping brands articulate positioning, narrative, and consumer meaning within high-end markets such as hospitality, wellness, and prestige consumer goods.
I am currently completing a Master of Science in Global Luxury Brand Management at Sup de Luxe, one of the leading institutions dedicated to the business of luxury in France. Prior to transitioning into the luxury sector, I held senior strategic roles within large research and healthcare organizations, where I worked on complex institutional initiatives, communications strategy, and high-stakes stakeholder engagement.
This background informs the way I approach brand strategy today: combining analytical rigor with cultural and aesthetic intelligence. My work focuses on brand positioning, narrative architecture, and insight into evolving luxury consumers. I collaborate with founders, creative agencies, and emerging luxury brands to clarify their strategic identity and develop messaging that resonates with discerning audiences.
I am available for short-term consulting projects, brand strategy engagements, and research-driven narrative development.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
French
Intermediate

Work Experience

Consultant at Tsahia & Co.
October 1, 2020 - Present
Led advisory engagements with CEOs and founders of early-stage tech startups to shape growth strategy, brand positioning, and scalable value-based programs driving market traction for companies under $5M in annual revenue.
Innovation Strategist at MD Anderson Cancer Center
August 1, 2021 - December 1, 2023
Oversaw cross-functional teams to design and deliver ultra-personalized, high-touch experiences for high-risk patients, applying qualitative insights and digital transformation strategies to craft seamless, emotionally resonant journeys.
Consultant at Blue Shield of California
April 1, 2018 - October 1, 2020
Spearheaded the end-to-end strategy for an enterprise-wide shift to a value-driven operating model, transitioning from a traditional provider to a next-generation, tech-enabled partner, and aligning 20+ teams for seamless execution.
Senior Director at Columbia University Irving Medical Center
July 1, 2012 - March 1, 2018
Led organizational restructuring and financial strategy for an $11M department, achieving 20% YoY revenue growth while overseeing a sustainable green-space transformation that enhanced efficiency, elevated luxury, and enriched the community experience. Expertise in government and private grants and contract application and management.

Education

Master of Science (MSc), Global Luxury Brand Management at Sup de Luxe, Paris, France
October 1, 2024 - August 31, 2026
Master of Health Administration (MHA) at Columbia University, New York, NY
August 1, 2014 - August 21, 2016

Qualifications

Watch Advisor
January 11, 2030 - March 5, 2026

Industry Experience

Retail, Healthcare, Professional Services, Media & Entertainment, Software & Internet