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I’m a Social Media Manager focused on helping small businesses grow through high-performing Facebook and Instagram campaigns. I handle campaign management end-to-end, including content creation and calendars, audience research and targeting, while using AI tools like Meta AI, Claude, ChatGPT, Canva AI, and Gemini to improve speed and consistency. I also enjoy turning ads into real conversations—using WhatsApp promotions and direct messaging strategies to support client acquisition and relationship building. Through hands-on campaign work (from engagement activations to lead generation and local business promotion), I’ve learned how to analyze content performance, report results clearly, and refine strategies based on what drives measurable outcomes.…I’m a Social Media Manager focused on helping small businesses grow through high-performing Facebook and Instagram campaigns. I handle campaign management end-to-end, including content creation and calendars, audience research and targeting, while using AI tools like Meta AI, Claude, ChatGPT, Canva AI, and Gemini to improve speed and consistency. I also enjoy turning ads into real conversations—using WhatsApp promotions and direct messaging strategies to support client acquisition and relationship building. Through hands-on campaign work (from engagement activations to lead generation and local business promotion), I’ve learned how to analyze content performance, report results clearly, and refine strategies based on what drives measurable outcomes.

TSHEPO BOTIPE

Social Media Manager, PPC Manager, Marketing Strategist, +7

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I’m a Social Media Manager focused on helping small businesses grow through high-performing Facebook and Instagram campaigns. I handle campaign management end-to-end, including content creation and calendars, audience research and targeting, while using AI tools like Meta AI, Claude, ChatGPT, Canva AI, and Gemini to improve speed and consistency. I also enjoy turning ads into real conversations—using WhatsApp promotions and direct messaging strategies to support client acquisition and relationship building. Through hands-on campaign work (from engagement activations to lead generation and local business promotion), I’ve learned how to analyze content performance, report results clearly, and refine strategies based on what drives measurable outcomes.…I’m a Social Media Manager focused on helping small businesses grow through high-performing Facebook and Instagram campaigns. I handle campaign management end-to-end, including content creation and calendars, audience research and targeting, while using AI tools like Meta AI, Claude, ChatGPT, Canva AI, and Gemini to improve speed and consistency. I also enjoy turning ads into real conversations—using WhatsApp promotions and direct messaging strategies to support client acquisition and relationship building. Through hands-on campaign work (from engagement activations to lead generation and local business promotion), I’ve learned how to analyze content performance, report results clearly, and refine strategies based on what drives measurable outcomes.

Available to hire

I’m a Social Media Manager focused on helping small businesses grow through high-performing Facebook and Instagram campaigns. I handle campaign management end-to-end, including content creation and calendars, audience research and targeting, while using AI tools like Meta AI, Claude, ChatGPT, Canva AI, and Gemini to improve speed and consistency.

I also enjoy turning ads into real conversations—using WhatsApp promotions and direct messaging strategies to support client acquisition and relationship building. Through hands-on campaign work (from engagement activations to lead generation and local business promotion), I’ve learned how to analyze content performance, report results clearly, and refine strategies based on what drives measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Work Experience

Social Media Manager at KOSINATHI equipment hire

November 23, 2026 - Present

Managed Facebook and Instagram ad and engagement campaigns for an equipment hire business. Delivered strong results such as 1,000 post engagements for an active engagement campaign (“When your name is on the eve nt..”), with efficient spend and measurable audience resonance. Ran a local business promotion initiative achieving reach of 14,000 Meta accounts and maintained consistent retail service visibility. Supported an equipment hire engagement campaign that generated 35 post engagements while keeping spend controlled.

Social Media / WhatsApp Lead Generation Campaign Operator at TSHEPOSOCIALS

September 6, 2026 - Present

Produced and managed Facebook ad campaigns with a WhatsApp promotion objective. Converted audience interest into direct messaging conversations (23 WhatsApp conversations) using a clear lead generation approach, achieving a cost per conversation of ZAR 2.82 and supported lead outcomes with a total campaign investment of ZAR 64.78.

Social Media Manager (WhatsApp lead generation) at TSHEPO SOcIALS

September 6, 2026 - Present

Executed Facebook ads for WhatsApp promotion, converting audience interest into 23 direct messaging conversations at ZAR 2.82 per conversation. Demonstrated direct impact on lead generation with an investment of ZAR 64.78.

Social Media Manager at TSHEPOSocials

September 6, 2026 - Present

Executed WhatsApp promotion campaigns on Facebook to convert audience interest into direct messaging conversations. Generated 23 direct-messaging conversations at ZAR 2.82 per conversation, demonstrating direct impact on lead generation with a ZAR 64.78 investment. Supported ongoing lead nurturing and customer communication through ad-driven WhatsApp engagement.

Social Media / Ad Campaign Operator (Facebook & Instagram) at Kosinthathi Equipment Hire

August 26, 2026 - August 26, 2026

Managed and ran Facebook and Instagram ad and engagement campaigns for an equipment hire business. Delivered results including an engagement campaign (“When your name is on the eve nt.. .”) generating 1,000 post engagements and additional local business promotion work reaching 14,000 Meta accounts. Supported brand awareness through cost-effective audience reach and maintained consistent presence in the retail services vertical. Also executed an equipment hire engagement campaign securing 35 engagement results.

Social Media Campaigns & Promotions (Paid Ads and Engagement) at INKOSINATHI equipment hire

August 26, 2026 - Present

Managed Facebook and Instagram advertisement campaigns and engagement initiatives for an equipment hire business. Ran an active engagement campaign titled "When your name is on the eve nt..." which generated 1,000 post engagements at a cost of ZAR 0.09 each, with a total spend of ZAR 94.56. Delivered a local business promotion achieving reach of 14,000 Meta accounts at ZAR 6.51 per 1,000 accounts reached to build brand awareness for the equipment hire service. Also ran an engagement-focused campaign securing 35 post engagement results at ZAR 28.55 spend, maintaining consistent presence within the retail services vertical.