TSHEPO BOTIPE
I’m a Social Media Manager focused on helping small businesses grow through high-performing Facebook and Instagram campaigns.
About
I’m a Social Media Manager focused on helping small businesses grow through high-performing Facebook and Instagram campaigns. I handle campaign management end-to-end, including content creation and calendars, audience research and targeting, while using AI tools like Meta AI, Claude, ChatGPT, Canva AI, and Gemini to improve speed and consistency.
I also enjoy turning ads into real conversations—using WhatsApp promotions and direct messaging strategies to support client acquisition and relationship building. Through hands-on campaign work (from engagement activations to lead generation and local business promotion), I’ve learned how to analyze content performance, report results clearly, and refine strategies based on what drives measurable outcomes.
- Joined September 2026
Industry experience
- Professional Services
- Consumer Goods
- Retail
- Media & Entertainment
- Education
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Work experience· 6 roles
Managed Facebook and Instagram ad and engagement campaigns for an equipment hire business. Delivered strong results such as 1,000 post engagements for an active engagement campaign (“When your name is on the eve nt..”), with efficient spend and measurable audience resonance. Ran a local business promotion initiative achieving reach of 14,000 Meta accounts and maintained consistent retail service visibility. Supported an equipment hire engagement campaign that generated 35 post engagements while keeping spend controlled.
Produced and managed Facebook ad campaigns with a WhatsApp promotion objective. Converted audience interest into direct messaging conversations (23 WhatsApp conversations) using a clear lead generation approach, achieving a cost per conversation of ZAR 2.82 and supported lead outcomes with a total campaign investment of ZAR 64.78.
Executed Facebook ads for WhatsApp promotion, converting audience interest into 23 direct messaging conversations at ZAR 2.82 per conversation. Demonstrated direct impact on lead generation with an investment of ZAR 64.78.
Education
Certifications and awards· 28
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