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I’m a product leader who works at the intersection of creativity and engineering, defining software-embedded products. I focus on early-stage development such as user research, rapid experimentation, and translating insights into clear, manufacturable directions. My background spans hands-on design and end-to-end product delivery, collaborating closely with stakeholders across engineering, manufacturing, and business teams to align technical possibilities with strategic goals. I’m driven by understanding how things work and turning complex problems into reliable, user-centred solutions.…I’m a product leader who works at the intersection of creativity and engineering, defining software-embedded products. I focus on early-stage development such as user research, rapid experimentation, and translating insights into clear, manufacturable directions. My background spans hands-on design and end-to-end product delivery, collaborating closely with stakeholders across engineering, manufacturing, and business teams to align technical possibilities with strategic goals. I’m driven by understanding how things work and turning complex problems into reliable, user-centred solutions.

Toni Sokura

Designer, Product Designer, UI Designer, +2

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I’m a product leader who works at the intersection of creativity and engineering, defining software-embedded products. I focus on early-stage development such as user research, rapid experimentation, and translating insights into clear, manufacturable directions. My background spans hands-on design and end-to-end product delivery, collaborating closely with stakeholders across engineering, manufacturing, and business teams to align technical possibilities with strategic goals. I’m driven by understanding how things work and turning complex problems into reliable, user-centred solutions.…I’m a product leader who works at the intersection of creativity and engineering, defining software-embedded products. I focus on early-stage development such as user research, rapid experimentation, and translating insights into clear, manufacturable directions. My background spans hands-on design and end-to-end product delivery, collaborating closely with stakeholders across engineering, manufacturing, and business teams to align technical possibilities with strategic goals. I’m driven by understanding how things work and turning complex problems into reliable, user-centred solutions.

Available to hire

I’m a product leader who works at the intersection of creativity and engineering, defining software-embedded products. I focus on early-stage development such as user research, rapid experimentation, and translating insights into clear, manufacturable directions.

My background spans hands-on design and end-to-end product delivery, collaborating closely with stakeholders across engineering, manufacturing, and business teams to align technical possibilities with strategic goals. I’m driven by understanding how things work and turning complex problems into reliable, user-centred solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Product at Vaarnii

January 1, 2020 - January 1, 2025

Led end-to-end development for a furniture startup, delivering 75 SKUs across furniture, lighting, and outdoor categories from brief to production. Managed and prioritised multiple programmes, organised manufacturing for the majority of products, and implemented systems and communication frameworks that enabled scalable development and near 100% YoY sales growth. This experience reshaped my approach to product development and operational leadership, emphasizing alignment between manufacturing realities, user needs, and strategic objectives.

Industrial Designer at McLaren Applied

January 1, 2017 - January 1, 2020

Led early-stage development and proof-of-concept work across multiple products, including a medical wearable device that ultimately secured FDA approval. Projects spanned smartwatch concepts (Huami), kitchen appliance concepts for Samsung, and aerodynamic optimisation of a road cycling jersey for Team Bahrain McLaren. Coordinated with diverse engineering teams (hardware, embedded software, data science) to balance feasibility with user needs, and sourced rapid prototyping services that reduced mechanical revision cycles by 70%.

Industrial Designer at Monokoto

January 1, 2016 - January 1, 2017

Client work focusing on physical UX and industrial design for the Milo Action Communicator, which was later successfully launched through crowdfunding.

Product Designer at Fiskars

January 1, 2015 - January 1, 2015

During RCA studies, contributed to a special project on smart kitchen devices to help the organization assess the product category.

Industrial Designer at Muotohiomo Oy

January 1, 2013 - January 1, 2014

Client work; concepts for mining machines and exhibition design.