Tsvetelina R. Stoyanova

Lead cross-channel digital marketing strategy and coordinate day-to-day delivery across SEO, paid media, content, social, email, and analytics for agency clients. Align client acquisition plans with business goals, performance KPIs, budgets, and monthly campaign/editorial calendars. Coordinate channel specialists through clear briefs, prioritization, progress reviews, and quality assurance while maintaining visibility of deliverables and account capacity. Monitor campaign performance, identify optimization opportunities, and turn data into client reporting, strategic recommendations, and quarterly planning. Support conversion optimization, funnel improvements, and integrated channel planning across B2B, e-commerce, and lead-generation accounts.

Drive SEO strategy for a high-traffic technology publication in close partnership with editorial, product, and engineering teams. Tested a new content format that initially outperformed topic averages by 5–10x, then scaled it into recurring editorial briefs and publishing workflows. Developed SEO playbooks for keyword research, content optimization, internal linking, and technical audits. Monitor search performance, technical health, and content opportunities to guide ongoing optimization.

Lead technical SEO audits, domain migrations, and site restructures, including redirect mapping and post-launch monitoring. Improve crawlability, structured data, and Core Web Vitals while partnering with product, development, and demand-generation teams. Track SEO KPIs and mentor junior colleagues on implementation and quality standards.