I’m a packaging and brand designer with over 7 years of experience translating complex brand concepts into intuitive, user-centered packaging systems. I specialize in scaling brand identities across multi-SKU product lines, multiple languages, and strict regulatory requirements—balancing efficient workflows with a strong consumer connection. I partner closely with creative teams, brand strategists, production partners, and regulatory stakeholders to align project goals and deliver production-ready artwork with accurate dielines, visual hierarchy, and color management. I also enjoy mentoring junior talent and turning cross-functional feedback into refined, high-impact design outcomes.…

Tuba Kharestani

VerifiedPro

I’m a packaging and brand designer with over 7 years of experience translating complex brand concepts into intuitive, user-centered packaging systems. I specialize in scaling brand identities across multi-SKU product lines, multiple languages, and strict regulatory requirements—balancing efficient workflows with a strong consumer connection. I partner closely with creative teams, brand strategists, production partners, and regulatory stakeholders to align project goals and deliver production-ready artwork with accurate dielines, visual hierarchy, and color management. I also enjoy mentoring junior talent and turning cross-functional feedback into refined, high-impact design outcomes.…

Available to hire

I’m a packaging and brand designer with over 7 years of experience translating complex brand concepts into intuitive, user-centered packaging systems. I specialize in scaling brand identities across multi-SKU product lines, multiple languages, and strict regulatory requirements—balancing efficient workflows with a strong consumer connection.

I partner closely with creative teams, brand strategists, production partners, and regulatory stakeholders to align project goals and deliver production-ready artwork with accurate dielines, visual hierarchy, and color management. I also enjoy mentoring junior talent and turning cross-functional feedback into refined, high-impact design outcomes.

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Language

English
Fluent
German
Beginner

Work Experience

Senior Packaging Designer
January 1, 2022 - Present
Concept and development of packaging systems that scale across multi-SKU lines and international markets. I create dielines, adapt brand imagery to maintain visual consistency, and prepare print-ready artwork and prepress files. I manage production-ready updates to brand visuals and visual hierarchy, including mockups (2D/3D), photo retouching, and color management (CMYK and Pantone).
Graphic Designer at Freelance
January 1, 2015 - September 30, 2022
Developed visual identities, brand design frameworks, and annual reports for multiple petrochemical companies, enhancing corporate visual assets. Owned end-to-end execution for cover art, editorial layouts, bespoke typography, and illustration for petroleum and cosmetic brands across the Middle East. Produced print posters and web assets for universities in Germany and Iran to support institutional marketing and brand initiatives.
Packaging / Brand Designer at Studio Nizmo
August 1, 2014 - August 31, 2022
Revitalized visual identities and branding strategies for traditional pharmaceutical clients to improve market impact and customer engagement. Prepared print-ready mechanical artwork for the "Xylia" Perfume Body Splash line, including manufacturing specs for 7-color UV printing. Led packaging design for 100+ cosmetics SKUs at Pars Hayan, building cohesive brand identities, and localized packaging architecture for 200+ Alfa Vitamins SKUs in Iran while maintaining global brand consistency alongside local regulatory compliance.

Education

Bachelor of Arts - Industrial Design at Alzahra University
January 1, 2016 - February 28, 2021
Master of Arts - Design (Technology & AI) at Media Design Hochschule
October 1, 2024 - July 31, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Healthcare, Manufacturing, Media & Entertainment, Retail
    LOGO, PACKAGING & BRAND iDENTITY - COSMETICS PROJECT
    Nicol is a skincare brand that wanted to launch a new range of products, including shampoos, hand creams, hair masks, and more. As part of the launch, the brand also sought to redesign its logo and establish a minimal, clean, and contemporary identity. The focus of the project was to create a strong yet simple visual system that could communicate the brand clearly while remaining flexible enough to adapt across a diverse range of products. Designing a visual system that can adapt seamlessly to different shapes, formats, and dielines is an essential part of my design process and a key consideration across many of my projects.…
    Product Identity & Packaging Design - Pharmaceutical Project
    In this project, the client wanted to refresh the branding of their artificial eye drop products. With new typography, visual imagery, and bold Pantone colors, the aim was to create a fresh and modern identity that would appeal to a younger generation while giving the brand a more contemporary feel.…
    Packaging Designe & Visual Identity - Pharmaceutical Packaging Design Project
    In this project, I was responsible for working alongside the team for packaging design of Sanostol Geriatric for Rougin Pharmed, a pharmaceutical company with more than 20 years of experience in Iran and the Middle East, and one of the region’s most influential pharmaceutical companies. Working alongside the team, we developed a new visual identity to engage younger generations while creating a flexible visual language that could adapt across different product variations. The client asked for a distinctive combination of visual elements, supported by a new creative dieline and strong typography, to create a cohesive, recognizable identity that communicates the brand with confidence and clarity.…
    Freelance Pacakging Designer - Kenvue
    • Contributed to the development of innovative packaging designs for oral care and personal care product lines. • Supported the adaptation and implementation of brand guidelines across multiple SKUs and international markets. • Collaborated with cross-functional teams to ensure packaging compliance and brand consistency. • Managed production-ready files, leading updates on dielines, icons, and visual hierarchy.…