Hi, I’m Datubo Macharry, a Video Director and Senior Editor with over 17 years of experience crafting high-quality edits for campaigns, digital marketing, and branded content. I’ve built a track record of turning feedback from stakeholders into creative, on-brand narratives that engage audiences across platforms while meeting tight deadlines. I’m proficient in Adobe Premiere Pro, After Effects, Photoshop, and DaVinci Resolve, and I thrive in collaborative teams, leading editors and crews to deliver cohesive visuals for Netflix, Nike, and major campaigns. When I’m not in the edit suite, I enjoy shaping content strategy and optimizing for performance through data-driven iteration.

Datubo Macharry

Hi, I’m Datubo Macharry, a Video Director and Senior Editor with over 17 years of experience crafting high-quality edits for campaigns, digital marketing, and branded content. I’ve built a track record of turning feedback from stakeholders into creative, on-brand narratives that engage audiences across platforms while meeting tight deadlines. I’m proficient in Adobe Premiere Pro, After Effects, Photoshop, and DaVinci Resolve, and I thrive in collaborative teams, leading editors and crews to deliver cohesive visuals for Netflix, Nike, and major campaigns. When I’m not in the edit suite, I enjoy shaping content strategy and optimizing for performance through data-driven iteration.

Available to hire

Hi, I’m Datubo Macharry, a Video Director and Senior Editor with over 17 years of experience crafting high-quality edits for campaigns, digital marketing, and branded content. I’ve built a track record of turning feedback from stakeholders into creative, on-brand narratives that engage audiences across platforms while meeting tight deadlines.

I’m proficient in Adobe Premiere Pro, After Effects, Photoshop, and DaVinci Resolve, and I thrive in collaborative teams, leading editors and crews to deliver cohesive visuals for Netflix, Nike, and major campaigns. When I’m not in the edit suite, I enjoy shaping content strategy and optimizing for performance through data-driven iteration.

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Language

English
Fluent

Work Experience

Video Director & Senior Editor at Gallery Furniture (Mattress Mack)
January 1, 2022 - December 31, 2022
Directed and edited over 50 social media posts, each generating 300k+ views for Mattress Mack and Bleacher Report. Managed a team of 3 editors, ensuring a 24-48 hour turnaround and high-quality content aligned with brand standards.
Video Editor (Contract) at Lockerverse
May 1, 2024 - Present
Edited over 72 hours of footage into social media promotional tools for NFL camps; developed content that resulted in a 25% increase in engagement across platforms including Instagram and TikTok.
Director & Editor at Tony! Toni! Toné! Reunion Tour
January 1, 2023 - Present
Directed and edited a promotional commercial announcing the band’s reunion tour, reaching every major media outlet. Managed a film crew and edited 2 months of footage, delivering content within 24-hour turnaround windows.
Video Editor (Contract) at Nike – Deshaun Watson Campaign (Lockerverse)
May 1, 2024 - Present
Assisted directed and produced NFL commercial for Deshaun Watson that premiered on the NFL Network during Thanksgiving; also published on Deshaun and Nike’s social channels.
Founder & Executive Producer at Southwest & Co. LLC
April 1, 2009 - Present
Produced branded video and social content for BMW, Nike, Samsung, and Netflix, achieving 35% audience growth for client campaigns; directed viral marketing campaigns with 5 million+ views; led creative teams across multiple projects.

Education

Bachelor of Arts in Communication at University of Houston
January 11, 2030 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services