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I'm Tugce Balik, a content lead and brand copywriter with 10+ years shaping premium brand voices and editorial systems that deliver consistent, high-quality content at scale. I translate complex, research-backed topics into clear, warm, and trustworthy content that helps audiences make important decisions. I own the full content lifecycle across digital platforms—strategy, calendar management, podcast coordination, SEO optimization, paid copy, freelancer management, and performance tracking. I thrive in collaborative environments, bring sharp editorial instincts, and keep multiple projects moving without sacrificing quality or strategic focus.…I'm Tugce Balik, a content lead and brand copywriter with 10+ years shaping premium brand voices and editorial systems that deliver consistent, high-quality content at scale. I translate complex, research-backed topics into clear, warm, and trustworthy content that helps audiences make important decisions. I own the full content lifecycle across digital platforms—strategy, calendar management, podcast coordination, SEO optimization, paid copy, freelancer management, and performance tracking. I thrive in collaborative environments, bring sharp editorial instincts, and keep multiple projects moving without sacrificing quality or strategic focus.

Tugce Balik

Copywriter, Social Media Manager, Content Strategist, +6

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I'm Tugce Balik, a content lead and brand copywriter with 10+ years shaping premium brand voices and editorial systems that deliver consistent, high-quality content at scale. I translate complex, research-backed topics into clear, warm, and trustworthy content that helps audiences make important decisions. I own the full content lifecycle across digital platforms—strategy, calendar management, podcast coordination, SEO optimization, paid copy, freelancer management, and performance tracking. I thrive in collaborative environments, bring sharp editorial instincts, and keep multiple projects moving without sacrificing quality or strategic focus.…I'm Tugce Balik, a content lead and brand copywriter with 10+ years shaping premium brand voices and editorial systems that deliver consistent, high-quality content at scale. I translate complex, research-backed topics into clear, warm, and trustworthy content that helps audiences make important decisions. I own the full content lifecycle across digital platforms—strategy, calendar management, podcast coordination, SEO optimization, paid copy, freelancer management, and performance tracking. I thrive in collaborative environments, bring sharp editorial instincts, and keep multiple projects moving without sacrificing quality or strategic focus.

Available to hire

I’m Tugce Balik, a content lead and brand copywriter with 10+ years shaping premium brand voices and editorial systems that deliver consistent, high-quality content at scale. I translate complex, research-backed topics into clear, warm, and trustworthy content that helps audiences make important decisions.

I own the full content lifecycle across digital platforms—strategy, calendar management, podcast coordination, SEO optimization, paid copy, freelancer management, and performance tracking. I thrive in collaborative environments, bring sharp editorial instincts, and keep multiple projects moving without sacrificing quality or strategic focus.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Head of Social Media & Content Writer at ARYA.FY I

January 1, 2025 - Present

Owned brand voice and narrative strategy across social and lifecycle surfaces, setting editorial standards for a fast-growing intimacy-tech product. Wrote and edited scripts and serial content formats designed for retention, trust, and repeat engagement across TikTok, Instagram, Reddit, email, and in-app moments. Built story frameworks (hooks, beats, series structure) and creative briefs to scale high-performing formats without sacrificing taste or emotional resonance. Provided hands-on script editing and final QA, ensuring consistency in tone, pacing, clarity, and brand voice across creators and collaborators. Established escalation and community standards for sensitive topics, balancing emotional nuance with brand safety and cultural relevance.

Head of Social Media & Content Writer at OMGYES.COM

August 1, 2022 - December 1, 2024

Scaled brand voice through an editorial operating system (content pillars, series formats, creator briefs, review workflows) built to protect quality at high volume. Wrote and edited script-led storytelling across social and product education, balancing humor, trust, intimacy, and clarity in a premium tone. Developed long form customer and expert narratives, translating nuanced subject matter into accessible, emotionally resonant storytelling. Edited internal and freelance writing to raise the bar on voice consistency, pacing, structure, and craft standards.

Head of Social Media & In-App Content at KAMA.CO

March 1, 2021 - August 1, 2022

Led in-app content strategy and editorial planning, defining messaging systems and content architecture that improved user education and product adoption. Wrote and edited onboarding and in-app guidance with Product + UX, translating nuanced intimacy topics into clear, human language. Developed and optimized landing page copy for key launches, balancing brand voice with conversion-focused clarity.

Associate at SYSTEM IQ

October 1, 2018 - November 1, 2020

Supported strategic communications planning and implementation for circular economy initiatives across plastics and emerging sustainability topics; advised senior leaders and collaborated with clients on high-profile, multi-stakeholder projects. Contributed to strategy and communications for Breaking the Plastic Wave - a landmark report on ending ocean plastic pollution- helping translate complex research into clear narratives and stakeholder-ready outputs. Represented project work at the World Economic Forum (Davos), supporting stakeholder communications and narrative development.

Head of Social Media & Content Strategy at ARYA.FYI

January 1, 2025 - February 1, 2026

Owned brand voice and content strategy across all consumer-facing platforms — setting editorial standards and messaging frameworks to reflect premium positioning. Wrote and edited content across formats (blog posts, social captions, video scripts, email sequences, podcast scripts, in-app copy) while adapting tone for each surface. Managed the content calendar and production with internal contributors and external freelancers. Wrote conversion-focused copy for paid campaigns, coordinated podcast content end-to-end, applied SEO best practices, and tracked performance with Google Analytics. Led freelancer management and editorial reviews to maintain high standards.

Head of Social Media & Content Strategy at OMGYES.COM

August 1, 2022 - December 1, 2024

Built a scalable editorial operating system with content pillars, series formats, and brand voice guidelines. Wrote and edited education-focused long-form content translating nuanced topics into accessible copy. Developed customer and expert narratives through interviews. Collaborated with design on integrated campaigns and measured content performance to refine topics and formats. Edited internal and freelance writing to raise craft standards.

Strategic Communications Associate at SYSTEMIQ

October 1, 2018 - November 1, 2020

Developed strategic communications and thought leadership content for a global consultancy; translated complex research into clear narratives for corporate, policy, and institutional audiences. Contributed to Breaking the Plastic Wave and supported international policy impact. Represented the organization at the World Economic Forum in Davos, assisting executive-level communications in a high-stakes environment.