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MUHAMMAD TULAIB

Available to hire

I’m MUHAMMAD TULAIB, a senior video editor and AI video editor with 10+ years of experience creating short-form, UGC-style ads, and performance-focused creative for ecommerce brands.

About

I’m MUHAMMAD TULAIB, a senior video editor and AI video editor with 10+ years of experience creating short-form, UGC-style ads, and performance-focused creative for ecommerce brands. I enjoy turning product stories into high-retention reels, commercials, and direct-response videos—built with strong hooks, native pacing, and end-to-end post-production.

I combine proven editing workflows (Premiere Pro, After Effects, sound design, color grading) with hands-on AI video and image generation. From prompt writing and visual consistency to AI voice, lip-sync, and final assembly, I help teams rapidly test creative variations and iterate based on campaign performance.

  • 10 years' experience
  • Joined October 2026

Industry experience

  • Media & Entertainment
  • Retail
  • Consumer Goods
  • Professional Services

Work experience

Senior Video Editor · GrowToMaxJan 2024 – Dec 2025 · 2 yrs

Led production of UGC and performance-ad creatives for DTC ecommerce brands across skincare, supplements, and apparel, handling the full workflow from brief to final delivery. Created short-form ad content for Skinnify to support ROAS and conversion-rate improvements across Meta campaigns. Developed creative variations for A/B testing to reduce fatigue and sustain performance. Collaborated with creative strategists on hooks, storyboards, and platform-native pacing for TikTok, Instagram Reels, and YouTube Shorts.

Senior Video Editor · ClickSpark MediaJan 2022 – Dec 2024 · 3 yrs

Edited performance-focused DTC advertising for US and EU ecommerce brands in beauty, skincare, supplements, and fashion. Produced 6–10 UGC ad creatives per week across multiple brand accounts while meeting tight turnaround times. Collaborated with media buyers to review performance and translate winning angles into fresh creative iterations. Managed client feedback and revision cycles independently for multiple accounts using native-style transitions and platform-specific pacing for Meta and TikTok placements.

Video Editor · FreelanceMar 2015 – Dec 2021 · 6 yrs 10 mos

Created ecommerce ads, promotional videos, and short-form content for clients across ecommerce, restaurants, YouTube, and personal branding. Handled end-to-end production including scripting, editing, color grading, and sound design aligned to each client’s goals. Built strong platform-native editing instincts for TikTok, Instagram, and YouTube with a focus on retention and clear messaging.

Education

BSc Computer Science · University of London2030 – 2026

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