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I am a communications and marketing professional with more than 5 years of experience in content creation, social media management, and digital campaigns. Skilled at writing clear, engaging copy for websites, newsletters, and marketing materials, and at managing multi-platform content calendars to strengthen brand presence. Experienced in coordinating outreach activities, supporting stakeholder communications, and ensuring consistency across digital and public-facing channels. Adept at balancing…I am a communications and marketing professional with more than 5 years of experience in content creation, social media management, and digital campaigns. Skilled at writing clear, engaging copy for websites, newsletters, and marketing materials, and at managing multi-platform content calendars to strengthen brand presence. Experienced in coordinating outreach activities, supporting stakeholder communications, and ensuring consistency across digital and public-facing channels. Adept at balancing

Tulika Ganguly

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I am a communications and marketing professional with more than 5 years of experience in content creation, social media management, and digital campaigns. Skilled at writing clear, engaging copy for websites, newsletters, and marketing materials, and at managing multi-platform content calendars to strengthen brand presence. Experienced in coordinating outreach activities, supporting stakeholder communications, and ensuring consistency across digital and public-facing channels. Adept at balancing…I am a communications and marketing professional with more than 5 years of experience in content creation, social media management, and digital campaigns. Skilled at writing clear, engaging copy for websites, newsletters, and marketing materials, and at managing multi-platform content calendars to strengthen brand presence. Experienced in coordinating outreach activities, supporting stakeholder communications, and ensuring consistency across digital and public-facing channels. Adept at balancing

Available to hire

I am a communications and marketing professional with more than 5 years of experience in content creation, social media management, and digital campaigns. Skilled at writing clear, engaging copy for websites, newsletters, and marketing materials, and at managing multi-platform content calendars to strengthen brand presence. Experienced in coordinating outreach activities, supporting stakeholder communications, and ensuring consistency across digital and public-facing channels. Adept at balancing

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Ads Specialist at X (formerly Twitter) via Teleperformance

October 1, 2024 - Present

Designed and executed integrated marketing campaigns for SMBs aligned with industry trends to drive growth and ROI. Led campaigns for retail and automotive sectors, increasing brand awareness and customer engagement. Implemented advertising campaigns to strengthen customer relationships and drive sales. Utilized Salesforce CRM to manage customer interactions and book of business.

Team Lead at Dollarama

September 30, 2024 - September 9, 2025

Led in-store promotions and merchandising strategies to boost customer engagement and drive sales growth. Supervised and trained sales associates, overseeing daily operations including store openings and closings. Designed impactful product displays, supported sales forecasting, and aligned inventory planning with marketing initiatives.

Content Writer at Virtual Employee Private Limited

November 30, 2022 - September 9, 2025

Developed SEO-optimized website content, blogs, newsletters, and marketing copy for a global portfolio of clients across industries including education, healthcare, tech, and non-profits. Adapted tone, style, and format to suit audience needs—ensuring clarity, accessibility, and cultural sensitivity. Collaborated with graphic designers and SEO teams to create cohesive, conversion-focused content strategies. Conducted topic research, industry analysis, and competitor reviews to support clients’ digital marketing goals. Regularly edited and proofread web content, ensuring brand voice consistency and plain-language clarity.

Business Development Representative at BYJUS

April 30, 2022 - September 9, 2025

Prospected and qualified leads using tools like Sales Navigator and ZoomInfo to recruit teachers and acquire students through strategic outreach. Applied BANT methodology and managed relationships via Salesforce and Zendesk, improving sales pipeline efficiency and client retention. Conducted market research and partnered with marketing to deliver impactful presentations, resulting in a boost in sales. Developed and executed marketing strategies to support product development, resulting in increased brand awareness and customer engagement.

Writer at Trip Crafters

July 31, 2020 - September 9, 2025

Crafted compelling narratives and engaging digital content that adhered to brand guidelines. Authored travel blogs and promotional content, boosting website traffic and lead generation. Collaborated with sales teams to create marketing materials such as brochures, email campaigns, and social media posts. Integrated marketing strategies across multiple channels to enhance customer engagement and drive business growth.

Content Strategist at XPOGR

September 30, 2018 - September 9, 2025

Produced compelling video and other social media content that highlighted client offerings, contributing to a measurable rise in platform interactions and lead generation. Collaborated with creative and production teams to align visual storytelling with marketing goals, ensuring cohesive brand messaging. Utilized social media platforms to create and disseminate targeted content, resulting in increases in website traffic and sales.

Ads Specialist at X (Formerly Twitter) via Teleperformance

September 1, 2025 - September 1, 2025

Designed and executed digital marketing campaigns for SMB clients across industries, developing content strategies that improve engagement and visibility on social media platforms. Created campaign messaging and visuals aligned with client goals, ensuring clarity, brand consistency, and measurable ROI. Monitored campaign performance using analytics tools, preparing reports and recommendations to refine communication strategies. Built client relationships and supported outreach efforts by tailoring campaign narratives to resonate with diverse audiences.

Team Lead at Dollarama

September 30, 2024 - September 30, 2024

Supervised and trained a team of sales associates, ensuring clear communication of daily priorities and company standards. Coordinated shift schedules and managed store operations, including opening and closing. Supported customer engagement through clear, helpful in-store communication and merchandising displays. Reported on inventory and sales trends to management, supporting decision-making.

Content Writer at Virtual Employee Private Limited

November 1, 2022 - November 1, 2022

Collaborated with designers to create graphics and visuals for websites and social platforms. Created persuasive marketing copy for landing pages, campaigns, and client communications to boost engagement. Collaborated with design and SEO teams to produce cohesive, conversion-driven digital content strategies. Edited and proofread content for accuracy, readability, and consistency with client voice and objectives.

Content Writer at Trip Crafters

July 1, 2020 - July 1, 2020

Crafted compelling narratives and engaging digital content that adhered to brand guidelines. Authored travel blogs and promotional content, boosting website traffic and lead generation. Collab orated with sales teams to create marketing materials such as brochures, email campaigns, and social media posts. Integrated marketing strategies across multiple channels to enhance customer engagement and drive business growth.

Content Writer at XPO GR

September 1, 2018 - September 1, 2018

Produced compelling video and other social media content that effectively highlighted client offerings, contributing to a measurable rise in platform interactions and lead generation. Collaborated with internal teams to align messaging across digital and event campaigns. Worked closely with designers and marketing teams to ensure consistent brand messaging across campaigns.

Business Development Representative at BYJU'S

April 1, 2022 - April 1, 2022

Delivered product presentations and demos to prospective students and parents, tailoring messaging to audience needs. Managed client records and follow-ups in SalesForce and Zendesk to ensure smooth communication and retention. Supported sales campaigns through targeted outreach and consistent engagement.