Available to hire
Passionate, with a touch of dry humour and enthusiasm, that’s how I would describe myself. My friends call me a little weird, but appreciate my directness.
Driven by a creative mind, I strive to convey knowledge to my team while simultaneously demanding discipline. Being able to “open” the mind is essential to create and advance, whether this is within startups, corporates or creating and sewing for my own brand.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Dutch
Fluent
English
Advanced
Work Experience
Manager Digital Content / E-commerce Specialist at NIKKIE / NIK&NIK / FIFTH HOUSE / SUSTAIN / N-BRANDS
January 1, 2021 - October 14, 2025Maintain and optimize the webshop, product listings, and UX. Conversion Optimization: CRO strategies, and upselling techniques. Customer Experience: Enhance retention, handle inquiries, and optimize post-purchase flows. Content Creation: Develop high-quality digital content for social media, e-commerce, and email marketing. Strategy: Define and execute content strategies aligned with brand goals. Collaboration: Coordinate with marketing, design, and sales teams to align content with campaigns. Data & Analytics: Track performance, analyze KPIs, and identify growth opportunities and optimize content for engagement and conversions. Innovation: Stay ahead of digital trends and integrate them into the brand strategy.
E-commerce Manager at ChicksLoveFood
December 31, 2023 - October 14, 2025Leading and managing the B2C shop of Chickslovefood. Creating and managing the visual content for online marketing purposes. Leading the production process from A - B.
E-commerce Manager / Visual Designer / Supervisor Junior at NIKKIE
January 1, 2021 - October 14, 2025Leading and directing manager of the E-commerce team for one of the fastest growing Dutch fashion brands. Also manages the visual content and appearance of the five fashion brands within the Marketing/PR/Visual team. Key activities include: Coordinate all E-commerce platforms; Creating visual expression and display advertising; Work closely with developers and marketing agencies to optimize the navigation and appearance of the webshop; Experience with platforms such as Bing, Google Adwords, Channable accounts; The direct training and guiding of interns and junior positions; Photo retouch and editing (Photoshop, InDesign, Illustrator skills); Organising and creating visuals for the NIKKIE Fashionshows.
Intern at NIKKIE / NIK&NIK Visual Design/Marketing team
July 1, 2017 - October 14, 2025Photographer and content editor (Intern) at Bellesqa
January 1, 2015 - October 14, 2025Assisted with photography and content editing for marketing materials.
Intern - Visual Design/Marketing at NIKKIE / NIK&NIK
July 1, 2017 - October 14, 2025Supported visual design and marketing tasks for campaigns; contributed to product visuals and social media content.
Manager digital content at SUMMUM
January 1, 2024 - Present- Maintain and optimize the webshop, product listings, and UX.
- Conversion Optimization: CRO strategies, and upselling techniques.
- Customer Experience: Enhance retention, handle inquiries, and optimize post-purchase flows.
- Content Creation: Develop high-quality digital content for social media, e-commerce, and email marketing.
Strategy: Define and execute content strategies aligned with brand goals.
- Collaboration: Coordinate with marketing, design, and sales teams to align content with campaigns.
- Data & Analytics: Track performance, analyze KPIs, and identify growth opportunities and optimize content for engagement and conversions.
- Innovation: Stay ahead of digital trends and integrate them into the brand strategy.
Education
HBO at Hogeschool van Amsterdam
January 1, 2013 - January 1, 2017HBO Media, Informatie en Communicatie at Hogeschool van Amsterdam
January 1, 2013 - January 1, 2017HBO at Hogeschool van Amsterdam
January 1, 2013 - January 1, 2017Qualifications
Google Analytics Course
January 11, 2030 - October 14, 2025Google Analytics Course
January 11, 2030 - October 14, 2025Industry Experience
Retail, Software & Internet, Media & Entertainment, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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