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I'm a highly experienced creative writer and storyteller living and working in Denmark for the past 18 years. These are the principles of my passion and why I think they can work for you: - Clear purpose, free process :A sharp brief with a clear “why” sets boundaries. Inside that frame, let the creativity run wild. Creative freedom without strategic focus is chaos, but strategic focus without creative freedom is just plain dull.  - Creative tension, not comfort: Great work comes from colliding perspectives – copy vs. design, strategy vs. execution. Friction isn’t failure; it’s fuel. The best ideas are shaped by respectful pushback, not group-think.  - Fast iteration, honest feedback: Move fast, break drafts. Don’t overcook version 1 – get it out and refine through real feedback. Build a culture where critique is sharp and always aimed at making the work better.  - Ideas up, egos down: Great teams check their egos at the door. Everyone's input matters, but the idea is king (or queen). Celebrate collaboration, not credit. The work wins when no one needs to “win”. Above all, it’s about being curious and having fun. I’m confident I can address your freelance writer needs because I thrive in diverse environments and have experience producing and developing both ideas and content on demand that can effectively impact local, regional and global audiences. They say a picture is worth a thousand words. If that’s true, then it looks like I have a few to spare. Can I have a word with you? I'd love to further paint a picture of how I can help strengthen your strategy and add positivity to your creative environment.…I'm a highly experienced creative writer and storyteller living and working in Denmark for the past 18 years. These are the principles of my passion and why I think they can work for you: - Clear purpose, free process :A sharp brief with a clear “why” sets boundaries. Inside that frame, let the creativity run wild. Creative freedom without strategic focus is chaos, but strategic focus without creative freedom is just plain dull.  - Creative tension, not comfort: Great work comes from colliding perspectives – copy vs. design, strategy vs. execution. Friction isn’t failure; it’s fuel. The best ideas are shaped by respectful pushback, not group-think.  - Fast iteration, honest feedback: Move fast, break drafts. Don’t overcook version 1 – get it out and refine through real feedback. Build a culture where critique is sharp and always aimed at making the work better.  - Ideas up, egos down: Great teams check their egos at the door. Everyone's input matters, but the idea is king (or queen). Celebrate collaboration, not credit. The work wins when no one needs to “win”. Above all, it’s about being curious and having fun. I’m confident I can address your freelance writer needs because I thrive in diverse environments and have experience producing and developing both ideas and content on demand that can effectively impact local, regional and global audiences. They say a picture is worth a thousand words. If that’s true, then it looks like I have a few to spare. Can I have a word with you? I'd love to further paint a picture of how I can help strengthen your strategy and add positivity to your creative environment.

Wesley M. Spyke

Content Creator, Creative Director, Copywriter, +3

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I'm a highly experienced creative writer and storyteller living and working in Denmark for the past 18 years. These are the principles of my passion and why I think they can work for you: - Clear purpose, free process :A sharp brief with a clear “why” sets boundaries. Inside that frame, let the creativity run wild. Creative freedom without strategic focus is chaos, but strategic focus without creative freedom is just plain dull.  - Creative tension, not comfort: Great work comes from colliding perspectives – copy vs. design, strategy vs. execution. Friction isn’t failure; it’s fuel. The best ideas are shaped by respectful pushback, not group-think.  - Fast iteration, honest feedback: Move fast, break drafts. Don’t overcook version 1 – get it out and refine through real feedback. Build a culture where critique is sharp and always aimed at making the work better.  - Ideas up, egos down: Great teams check their egos at the door. Everyone's input matters, but the idea is king (or queen). Celebrate collaboration, not credit. The work wins when no one needs to “win”. Above all, it’s about being curious and having fun. I’m confident I can address your freelance writer needs because I thrive in diverse environments and have experience producing and developing both ideas and content on demand that can effectively impact local, regional and global audiences. They say a picture is worth a thousand words. If that’s true, then it looks like I have a few to spare. Can I have a word with you? I'd love to further paint a picture of how I can help strengthen your strategy and add positivity to your creative environment.…I'm a highly experienced creative writer and storyteller living and working in Denmark for the past 18 years. These are the principles of my passion and why I think they can work for you: - Clear purpose, free process :A sharp brief with a clear “why” sets boundaries. Inside that frame, let the creativity run wild. Creative freedom without strategic focus is chaos, but strategic focus without creative freedom is just plain dull.  - Creative tension, not comfort: Great work comes from colliding perspectives – copy vs. design, strategy vs. execution. Friction isn’t failure; it’s fuel. The best ideas are shaped by respectful pushback, not group-think.  - Fast iteration, honest feedback: Move fast, break drafts. Don’t overcook version 1 – get it out and refine through real feedback. Build a culture where critique is sharp and always aimed at making the work better.  - Ideas up, egos down: Great teams check their egos at the door. Everyone's input matters, but the idea is king (or queen). Celebrate collaboration, not credit. The work wins when no one needs to “win”. Above all, it’s about being curious and having fun. I’m confident I can address your freelance writer needs because I thrive in diverse environments and have experience producing and developing both ideas and content on demand that can effectively impact local, regional and global audiences. They say a picture is worth a thousand words. If that’s true, then it looks like I have a few to spare. Can I have a word with you? I'd love to further paint a picture of how I can help strengthen your strategy and add positivity to your creative environment.

Available to hire

I’m a highly experienced creative writer and storyteller living and working in Denmark for the past 18 years. These are the principles of my passion and why I think they can work for you:

Clear purpose, free process
:A sharp brief with a clear “why” sets boundaries. Inside that frame, let the creativity run wild. Creative freedom without strategic focus is chaos, but strategic focus without creative freedom is just plain dull.
Creative tension, not comfort:
Great work comes from colliding perspectives – copy vs. design, strategy vs. execution. Friction isn’t failure; it’s fuel. The best ideas are shaped by respectful pushback, not group-think.
Fast iteration, honest feedback:
Move fast, break drafts. Don’t overcook version 1 – get it out and refine through real feedback. Build a culture where critique is sharp and always aimed at making the work better.
Ideas up, egos down:
Great teams check their egos at the door. Everyone’s input matters, but the idea is king (or queen). Celebrate collaboration, not credit. The work wins when no one needs to “win”.

Above all, it’s about being curious and having fun. I’m confident I can address your freelance writer needs because I thrive in diverse environments and have experience producing and developing both ideas and content on demand that can effectively impact local, regional and global audiences.

They say a picture is worth a thousand words. If that’s true, then it looks like I have a few to spare. Can I have a word with you? I’d love to further paint a picture of how I can help strengthen your strategy and add positivity to your creative environment.

Skills

Copywriting

Brand Identity

Script

Experience Level

Copywriting

Expert

Brand Identity

Expert

Script

Expert

Language

English

Fluent

Danish

Advanced

Work Experience

Senior Content Creator / Comms Specialist at Agreena

August 1, 2022 - October 1, 2024

Responsible for creating company-wide campaigns, ads, web copy and primers; Directly assisting Communications Director in creating internal & external comms guides; Scripting, producing and editing company videos.

Creative Director at Aiia

September 1, 2019 - October 1, 2021

Responsible for helping craft new CVI as well as tone and voice; Lead the design and development of social media posts, including illustrations, video, photography and podcasts; Creative strategist and copywriter on all projects, both on- and offline.

Owner / Operator at Tumbleweez Storycrafters

June 1, 2019 - Present

Native English copy proficiency based on top agency and in-house expertise; Focus areas include building brand identity, creating campaign work and improving concept development, as well as proofreading and editing; One-stop shop for all video production needs, including: writing, shooting, directing, recording and providing voice talent; Work with third-party partners to provide best service possible at affordable rates.

Communications Director / Head of Creative Studio at Wunderman Thompson Studios (formerly Adpeople)

May 1, 2016 - June 1, 2019

Responsible for the overall management and content of the Creative Studio; Part of larger management team responsible for overall direction of company; Co-creative strategist and lead copywriter on all projects, both on- and offline.

Senior Copywriter at AdPeople Worldwide

June 1, 2012 - May 1, 2016

Lead copywriter specialising in editing, concept development and brand building; Work across various media platforms for highly respected, global clients, including Dell, Saxo Bank, Rockwool, Jabra, Motorola and GN ReSound; Fully Lean Six Sigma certified working with our international, 24/7 production studio in Dhaka to service our blue-chip clients across 70 countries and in 45 languages.

Copywriter at ADtomic Communications

March 1, 2010 - May 1, 2012

Help develop creative copy for internal/external comms, corporate brand strategy, film scripts and interviews; Develop B2B and B2C strategy, new product launches and product rebranding, training workshops, online copy; Strategize medical diagnosis platform development, HE analysis.