Creative and results-driven Social Media Strategist & Content Creator with over four years of experience helping brands and influencers grow through authentic storytelling, trend-driven content, and data-backed strategies. I’m the founder of Illustrious Influence Media, where I lead brand identity, content production, and influencer marketing campaigns designed to increase engagement and audience growth. I manage end-to-end social strategy across Instagram, TikTok, and YouTube—building social calendars, partnerships, and analytics to optimize reach and conversions. I also create real-time wedding content for couples and vendors, capturing and editing memorable moments for viral, shareable social posts.

Tumise Onalaja

Creative and results-driven Social Media Strategist & Content Creator with over four years of experience helping brands and influencers grow through authentic storytelling, trend-driven content, and data-backed strategies. I’m the founder of Illustrious Influence Media, where I lead brand identity, content production, and influencer marketing campaigns designed to increase engagement and audience growth. I manage end-to-end social strategy across Instagram, TikTok, and YouTube—building social calendars, partnerships, and analytics to optimize reach and conversions. I also create real-time wedding content for couples and vendors, capturing and editing memorable moments for viral, shareable social posts.

Available to hire

Creative and results-driven Social Media Strategist & Content Creator with over four years of experience helping brands and influencers grow through authentic storytelling, trend-driven content, and data-backed strategies. I’m the founder of Illustrious Influence Media, where I lead brand identity, content production, and influencer marketing campaigns designed to increase engagement and audience growth.

I manage end-to-end social strategy across Instagram, TikTok, and YouTube—building social calendars, partnerships, and analytics to optimize reach and conversions. I also create real-time wedding content for couples and vendors, capturing and editing memorable moments for viral, shareable social posts.

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Work Experience

Social Media Manager & Content Creator (Contract) at Kam Williams – Influencer & Reality TV Star
February 1, 2024 - Present
Developed and executed content strategies to strengthen Kam Williams’ personal brand across Instagram and TikTok. Created high-performing short-form videos and trend-driven content that boosted engagement by 30%. Managed brand collaborations to ensure alignment with the client’s voice, audience, and partnership goals. Optimized scheduling and tracked insights to maximize reach.
Founder & Social Media Strategist at Illustrious Influence Media
January 1, 2024 - Present
Founded a full-service social media agency providing brand strategy, content creation, and influencer marketing. Led creative direction and digital storytelling for clients in lifestyle, fashion, and events. Offered wedding content creation by capturing and editing real-time social moments for couples and vendors. Built campaigns that improved online engagement and audience growth by 40%. Managed social calendars, brand partnerships, and analytics to optimize visibility and conversion.
Social Media Assistant at Lilly’s Kloset
December 1, 2023 - July 1, 2024
Supported growth of Lilly’s Kloset’s Instagram to 1.5M+ followers through consistent engagement. Produced content for Instagram, TikTok, and YouTube including short-form videos and campaign visuals. Contributed to organic and paid media efforts that drove a 10% increase in online sales.
Communication Intern at City of Beaumont Convention and Visitor's Bureau
May 1, 2023 - July 1, 2023
Collaborated with interns and the marketing director to develop strategies to increase tourism. Created engaging blog posts featuring local attractions and businesses. Captured photo and video content promoting restaurants and small businesses.
Communication Intern at City of Beaumont Communications
May 1, 2023 - July 1, 2023
Used social media to make information easily accessible to Beaumont residents. Created monthly reports using Critical Mention to identify key topics of public interest. Assisted with social media presentations for the Mayor and City Council.
Social Media & Marketing Specialist at Lamar University Admissions
January 1, 2022 - May 1, 2023
Led two official university social media channels, planning and posting engaging content. Increased campus tour awareness by 25% and follower rate by 30%. Conducted research with 150 high school students to assess admissions marketing needs. Collaborated on team projects and designed logos for the admissions website.

Education

B.S. Communication – Public Relations at Lamar University
January 1, 2022 - August 1, 2023
B.S. Communication – Public Relations at Lamar University
January 1, 2022 - August 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Government, Professional Services, Retail