Product Designer at Nesta Systems

Led end-to-end design of a CRM dashboard for a sales/marketing SaaS product, enhancing inbound leads and deal closer rates by leveraging data visualization techniques such as KPI clustering and user flow mapping. Increased user engagement by 13% and reduced bounce rate by 17% through usability tests, design audits, accessibility improvements, clearer user flows, and performance enhancements. Collaborated with marketing and SEO teams to optimize site architecture and brand consistency, resulting in smoother content rollout and improved cross-functional collaboration.

Product Designer at Greenlight Surf Supply

Boosted revenue by 16% by applying data-driven CRO techniques including user funnel analysis and checkout flow optimization on the supplier’s Shopify platform. Improved mobile responsiveness and reduced bounce rate by applying heatmap insights (Hotjar), SEO optimization, and responsive design principles across landing pages. Increased SEO ranking by 25% by building scalable content templates and reorganizing educational content through improved site architecture, leading to higher organic traffic. Drove a 20% lift in conversion by developing multimedia assets and running A/B tests on graphics, copy, and layouts across paid ad landing pages. Designed scalable platform features for B2B users, simplifying data dashboards and applying UI standards for secure access, improving enterprise usability and decision-making efficiency.

UI/UX Designer (Contract) at Interpreting The World

Increased site traffic by 22% and conversions by 10% by leading a cross-functional team to implement new branding, redesign visual assets, and integrate them across the non-profit’s website. Led end-to-end desktop design overhaul using agile sprints to re-categorize features and streamline navigation, enhancing user discoverability and task completion. Facilitated UX strategy workshops and implemented user personas and journey mapping to optimize user flows for campaigns, improving accessibility (WCAG compliance) and user satisfaction. Improved accessibility and localization by collaborating with English and Spanish content teams to adapt UI copy and layouts for multilingual audiences.