Daji Owolabi Marvelous

Promoted brand campaigns using original content, strategic threads, and community outreach to increase visibility during campaign periods. Coordinated with the core marketing team on campaign timing, community feedback loops, and announcement schedules. Represented the brand during online activations while maintaining a professional, consistent presence aligned with campaign objectives.

Moderated daily community activity across discussion boards and group channels for 500+ members, maintaining a respectful and high-engagement environment. Organized and hosted structured Q&A sessions, educational workshops, and live discussions with a recurring event calendar to boost monthly active participation. Handled member queries and resolved issues promptly to sustain trust and reduce churn, and was invited as a speaker for topics including digital careers, social media strategy, and Web3 trends.

Planned and executed content calendars across X (Twitter), Instagram, LinkedIn, and Facebook, adapting format and timing to platform behavior to increase average engagement. Wrote threads, captions, and CTAs to encourage interaction, shares, and organic follower growth. Tracked performance using Google Analytics and Meta Business Suite, then used insights to refine content strategy for improved reach and retention. Maintained consistent brand voice across multiple pages, created visual and short-form video content in Canva and CapCut, and scheduled/published content using Buffer and Hootsuite across peak engagement windows.