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I'm Ty Howard, a Marketing & CRM Analytics professional based in Jacksonville, FL, with 9+ years of experience leveraging SQL, Tableau, Salesforce Marketing Cloud, and data visualization to optimize campaigns, segmentation, pricing, and profitability. I excel at translating complex data into actionable strategies that drive revenue growth, reduce costs, and improve operational efficiency. I thrive in cross-functional environments, partnering with marketing, product, and analytics teams to turn insights into measurable outcomes. My approach combines rigorous quantitative analysis with a user-centric focus on customer journeys and journey optimization. I continuously explore new analytics workflows, experiment design, and AI-assisted techniques to enhance targeting, engagement, and retention while maintaining a strong emphasis on governance, scalability, and clear executive storytelling.…I'm Ty Howard, a Marketing & CRM Analytics professional based in Jacksonville, FL, with 9+ years of experience leveraging SQL, Tableau, Salesforce Marketing Cloud, and data visualization to optimize campaigns, segmentation, pricing, and profitability. I excel at translating complex data into actionable strategies that drive revenue growth, reduce costs, and improve operational efficiency. I thrive in cross-functional environments, partnering with marketing, product, and analytics teams to turn insights into measurable outcomes. My approach combines rigorous quantitative analysis with a user-centric focus on customer journeys and journey optimization. I continuously explore new analytics workflows, experiment design, and AI-assisted techniques to enhance targeting, engagement, and retention while maintaining a strong emphasis on governance, scalability, and clear executive storytelling.

Ty Howard

Marketing Analyst, Data Analyst, Growth Marketer, +2

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I'm Ty Howard, a Marketing & CRM Analytics professional based in Jacksonville, FL, with 9+ years of experience leveraging SQL, Tableau, Salesforce Marketing Cloud, and data visualization to optimize campaigns, segmentation, pricing, and profitability. I excel at translating complex data into actionable strategies that drive revenue growth, reduce costs, and improve operational efficiency. I thrive in cross-functional environments, partnering with marketing, product, and analytics teams to turn insights into measurable outcomes. My approach combines rigorous quantitative analysis with a user-centric focus on customer journeys and journey optimization. I continuously explore new analytics workflows, experiment design, and AI-assisted techniques to enhance targeting, engagement, and retention while maintaining a strong emphasis on governance, scalability, and clear executive storytelling.…I'm Ty Howard, a Marketing & CRM Analytics professional based in Jacksonville, FL, with 9+ years of experience leveraging SQL, Tableau, Salesforce Marketing Cloud, and data visualization to optimize campaigns, segmentation, pricing, and profitability. I excel at translating complex data into actionable strategies that drive revenue growth, reduce costs, and improve operational efficiency. I thrive in cross-functional environments, partnering with marketing, product, and analytics teams to turn insights into measurable outcomes. My approach combines rigorous quantitative analysis with a user-centric focus on customer journeys and journey optimization. I continuously explore new analytics workflows, experiment design, and AI-assisted techniques to enhance targeting, engagement, and retention while maintaining a strong emphasis on governance, scalability, and clear executive storytelling.

Available to hire

I’m Ty Howard, a Marketing & CRM Analytics professional based in Jacksonville, FL, with 9+ years of experience leveraging SQL, Tableau, Salesforce Marketing Cloud, and data visualization to optimize campaigns, segmentation, pricing, and profitability. I excel at translating complex data into actionable strategies that drive revenue growth, reduce costs, and improve operational efficiency. I thrive in cross-functional environments, partnering with marketing, product, and analytics teams to turn insights into measurable outcomes.

My approach combines rigorous quantitative analysis with a user-centric focus on customer journeys and journey optimization. I continuously explore new analytics workflows, experiment design, and AI-assisted techniques to enhance targeting, engagement, and retention while maintaining a strong emphasis on governance, scalability, and clear executive storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing Operations Executive at ForeScore Golf Tavern (Small Business)

June 1, 2025 - Present

Directed cross-functional marketing and business operations initiatives across memberships, events, pricing, and guest experience to support revenue growth and operational efficiency. Restructured membership offerings and product pricing strategy, contributing to a 600% increase in memberships while improving value positioning and revenue opportunities. Implemented operational and staffing process improvements that reduced labor costs by optimizing workflows, reporting visibility, and resource allocation.

Sr. Associate, Strategy & Operations at DoorDash

March 1, 2024 - May 1, 2025

Drove strategy and analytics for lifecycle marketing initiatives, identifying customer growth opportunities through SQL-based analysis, reporting, and performance measurement. Built dashboards and analytical frameworks in Snowflake, Mode, and Tableau to monitor key metrics, evaluate experiments, and support continuous improvement across customer initiatives. Partnered with cross-functional stakeholders to execute quarterly strategic priorities, improving campaign targeting and contributing to 7% average engagement growth.

Sr. Marketing Analyst at Carnival Cruise Line

March 1, 2023 - September 1, 2023

Led CRM analysis across digital and direct mail marketing initiatives, uncovering insights that improved acquisition efficiency and campaign performance. Developed and assessed A/B tests across creative, segmentation, and messaging strategies to strengthen conversion and optimize customer targeting. Partnered with stakeholders to deliver performance reporting and data-driven recommendations that informed ongoing marketing strategy.

Sr. Analyst, Labor & Budgeting at Southeastern Grocers

March 1, 2022 - February 1, 2023

Built KPI dashboards and performance reporting for store operations, improving visibility into labor efficiency, budget adherence, and operational trends. Produced weekly analyses used by corporate and field leadership to guide labor decisions, monitor store performance, and reduce shrink. Synthesized large datasets into actionable insights that supported budgeting discipline and more effective operational decision-making across stores.

Category Analyst at Constellation Brands

November 1, 2021 - January 1, 2022

Leveraged IRI/Circana and JDA to support space planning, product placement, and category presentations, translating retail data into actionable insights for sales and category management teams. Analyzed category performance data to support assortment decisions, product placement, and space optimization initiatives across retail accounts.

CRM Analyst II at Southeastern Grocers

November 1, 2020 - October 1, 2021

Measured digital campaign performance in Salesforce Marketing Cloud and supported automations and customer journeys to improve targeting, engagement, and retention. Developed SQL-based A/B tests and performance analyses that improved coupon effectiveness and informed optimization across digital marketing campaigns. Translated campaign results into reporting and recommendations that supported stronger decision-making across CRM and digital marketing initiatives.

Category Analyst at Southeastern Grocers

April 1, 2018 - November 1, 2020

Analyzed consumer spending, pricing, and promotional performance using SQL, IRI, and Hyperion across a $1B+ department, supporting profit improvement and category decision-making. Evaluated category and promotional trends to inform pricing strategy, assortment planning, and revenue performance.

Category Coordinator at Southeastern Grocers

April 1, 2016 - April 1, 2018

Supported category forecasting and pricing processes by developing SQL-based programs and reporting used for planning and execution. Maintained pricing accuracy and analytical support for promotional planning, strengthening day-to-day category operations.