Tycarius Cummings

Develop original seasonal apparel and accessories graphics by translating trend research into typography, illustration, patterns, and placement. Support freelance art direction for recurring brand artwork by sourcing and onboarding artists, writing briefs, and guiding revisions to final delivery. Create tech packs covering placements, colorways, print execution, trims, labels, and packaging; coordinate with sourcing, merchandising, and production to resolve execution issues. Led creative development for the Hello Kitty x A.Lab collaboration, including new artwork concepts, cut-and-sew trims and packaging, and direct creative approvals coordination with Sanrio. Helped lead AI Guidelines workshops to establish a human-led framework for creative ownership, brand integrity, and responsible AI use.

Created logos, show posters, social content, and signage in partnership with marketing and production teams. Produced, edited, and co-hosted the Mirror Stage podcast.

Directed men’s apparel presentation and trend-driven displays. Hired and trained sales associates in product knowledge and merchandising standards.