I’m a marketing and communications professional with hands-on experience managing social media campaigns, coordinating projects, creating content, and supporting recruitment/communications initiatives. I combine data-driven analytics, strong stakeholder communication, and creative execution to help organizations grow their digital presence and achieve measurable results. I’ve worked across platforms and tools (e.g., Salesforce, Zoho, Slack, Google/Meta analytics), coordinating end-to-end campaign planning and content production while maintaining strong operational organization. I’m seeking roles in marketing, communications, or social media where I can keep developing my skills and contribute to impactful projects.

I’m a marketing and communications professional with hands-on experience managing social media campaigns, coordinating projects, creating content, and supporting recruitment/communications initiatives. I combine data-driven analytics, strong stakeholder communication, and creative execution to help organizations grow their digital presence and achieve measurable results. I’ve worked across platforms and tools (e.g., Salesforce, Zoho, Slack, Google/Meta analytics), coordinating end-to-end campaign planning and content production while maintaining strong operational organization. I’m seeking roles in marketing, communications, or social media where I can keep developing my skills and contribute to impactful projects.

Available to hire

I’m a marketing and communications professional with hands-on experience managing social media campaigns, coordinating projects, creating content, and supporting recruitment/communications initiatives. I combine data-driven analytics, strong stakeholder communication, and creative execution to help organizations grow their digital presence and achieve measurable results.

I’ve worked across platforms and tools (e.g., Salesforce, Zoho, Slack, Google/Meta analytics), coordinating end-to-end campaign planning and content production while maintaining strong operational organization. I’m seeking roles in marketing, communications, or social media where I can keep developing my skills and contribute to impactful projects.

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Work Experience

Social Media Manager at Spearhead (Faculty of Management)
July 1, 2026 - Present
Lead social media marketing strategies across LinkedIn and Instagram for the Faculty of Management. Develop and deploy targeted ad campaigns to promote VIU business offerings and academic programs to prospective student demographics. Produce tailored digital content to amplify departmental initiatives and cultivate an active online community that elevates the faculty’s digital presence. Orchestrate content strategy across official Instagram, Facebook, and TikTok platforms to maximize reach and audience engagement. Create directed creative coverage for campus events, producing short-form video assets and promotional materials. Implement data-driven hashtag strategies and design targeted promotional graphics to highlight published journalism pieces. Coordinate offline community engagement through local distribution of printed publication materials.
Communications and Recruitment Assistant at Vancouver Island University
May 1, 2025 - Present
Support communications and recruitment initiatives for VIU. Assist with marketing/community engagement activities, including event support and communications-related tasks aligned to recruitment goals.
Ironworker 97 / Weld er Fab ricator / Welder at School/Employer not specified (Bro adway SkyTrain tunnel expansion project)
October 1, 2023 - February 28, 2025
Fabricated and installed critical support structures for the Broadway SkyTrain tunnel expansion in Vancouver. Executed precise structural welding assignments while ensuring strict compliance with safety protocols and quality control standards. Consistently exceeded weekly production quotas by optimizing workflow to ensure timely project milestones in a fast-paced construction environment.
Operations/Directed End-to-End (Painting Business Operator) at Scholar Edge Operator (independent painting business)
January 1, 2023 - February 28, 2023
Directed end-to-end operations for an independent painting business, driving project management, marketing strategy, and client relations. Recruited, trained, and managed a team of five personnel, overseeing execution of over 50 projects within a four-month peak season. Generated $164,000 total revenue while maintaining a strong 37% profit margin through efficient scheduling and resource allocation. Streamlined client communications and project scheduling using Zoho CRM and implemented targeted social media campaigns to accelerate business growth.
Marketing and Community Engagement Assistant at Vancouver Island University
January 1, 2022 - August 31, 2023
Collaborated with a multidisciplinary team to conceptualize, film, and edit high-performing digital content within strict production deadlines. Partnered directly with central marketing and communications teams to develop and launch targeted campaigns promoting key university recruitment events across primary social channels. Managed lead generation workflows in Salesforce to execute strategic email marketing campaigns, driving measurable channel growth and increasing profile views, reach, and audience interaction.

Education

Bachelor of Business Administration at Vancouver Island University
January 1, 2023 - July 27, 2026
Bachelor of Business Administration (major in Marketing; minor in International Business) at Vancouver Island University
January 1, 2023 - July 27, 2026

Qualifications

Welding Certificate
January 1, 2022 - July 27, 2026
Basic First Aid (OFAL 1)
January 11, 2030 - July 27, 2026
ABCF First Aid Training
January 11, 2030 - July 27, 2026

Industry Experience

Education, Non-Profit Organization, Media & Entertainment, Professional Services, Retail, Government