I am a Visual Designer with a background in CEX and Web3, delivering brand visuals, campaign assets, and multimedia content under clear goals and resource constraints. I excel at multi-project delivery, cross-functional collaboration, and driving user growth and brand visibility through design. I value reliability, quality, and fast execution.…

Ty Lee

I am a Visual Designer with a background in CEX and Web3, delivering brand visuals, campaign assets, and multimedia content under clear goals and resource constraints. I excel at multi-project delivery, cross-functional collaboration, and driving user growth and brand visibility through design. I value reliability, quality, and fast execution.…

Available to hire
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Skills

Experience Level

Language

English
Advanced
Malay
Advanced
Chinese
Fluent

Work Experience

Content Creator at BONIA
January 1, 2021 - January 1, 2024
Built brand identities and social media visuals for multiple clients, covering concept development, shooting, design, and post-production
UI / UX Designer at ETC TECH
January 1, 2020 - January 1, 2021
Primary UI/UX designer across multiple client projects, responsible for interface structure and end-to-end user experience delivery. Worked with clients including Homevest Living, Axiata, Maxis, and GSMA.
Freelance Video Editor / Visual Designer at Self-Employed
January 1, 2017 - Present
Delivered creative services for multiple brand clients, including visual identity design, video editing, web, and advertising assets. Led full design process from concept to delivery.
Creative Designer at Coin W
January 1, 2025 - Present
Hands-on experience in blockchain exchange projects, delivering under high-intensity, multi-parallel demands. Led cross-functional execution of 200+ design requests per month with on-time delivery. Supported major marketing and trading campaigns to drive user acquisition and trading activity. Streamlined design workflow to improve efficiency and reliability.
Multimedia Designer at Web3 CEX PayFi
January 1, 2024 - January 1, 2025
Owned the PayFi brand visuals, including logo and token visuals; designed video assets for international campaigns and events; created offline and physical merchandise materials; coordinated end-to-end design production workflows.
Creative Designer at Web3 CEX Coin
October 1, 2025 - Present
Hands-on experience in blockchain exchange projects, delivering under high-intensity, multi-parallel demand. Led cross-functional execution of 200+ design requests per month with consistent on-time delivery. Supported major marketing and trading campaigns to drive user growth, brand visibility, and trading activity. Streamlined design workflows to improve efficiency and delivery reliability.
Freelance Video Editor / Visual Designer
January 1, 2017 - Present
Delivered creative services for multiple brand clients, including visual identity design, video editing, web and advertising assets. Led end-to-end design production from concept to final delivery, ensuring visual consistency and market relevance. Experience spans fashion, Web3, technology, and F&B with 100+ commercial projects.

Education

Bachelor Degree - Advertising at Kuala Lumpur Education
January 11, 2030 - April 9, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail

Skills

Experience Level