Available to hire
Hi, I’m Tyra Chan. I’m a User-Centric Lead Designer focused on delivering delightful branding, UI/UX, and marketing experiences. I thrive on turning briefs into polished digital and physical touchpoints and enjoy collaborating with cross-functional teams to create seamless experiences.
I have 14 years of experience across branding, UX/UI, packaging, and marketing design, with a proven track record of driving user-focused design solutions from concept to launch.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Lead Designer at BIT Crypto Exchange
January 1, 2022 - PresentLead designer overseeing end-to-end product development and cross-functional collaboration. Translate briefs from product, marketing, and stakeholders into actionable design plans; work with developers, backend teams, QC, legal, and security to ensure accurate implementation, quality standards, and compliance. Manage marketing-related project plans, timelines, and deliverables to ensure timely launches and cohesive brand experiences across digital and physical touchpoints.
Senior Brand Designer at PHS Hairscience
February 1, 2019 - January 1, 2022Led branding and ecommerce enhancements, managed platform design, and developed packaging concepts using 3D software. Established and maintained brand guidelines, oversaw corporate gifts and marketing assets, and collaborated with marketing to align branding with business goals. Conceptualized visually compelling touchpoints including pop-up store setups.
Senior Designer/ Marketing Officer at Hersing Cullinary
April 1, 2017 - February 1, 2019Spearheaded procurement system design and user journey mapping for internal purchasing software; led concept-to-launch for software, including testing and training. Also led branding initiatives, packaging concepts, 3D mock-ups, pop-up store design, and brand guidelines to ensure consistent multi-channel experiences.
Senior Designer at Studio Xii
May 1, 2016 - May 1, 2017Developed creative design concepts for multimedia projects; collaborated with retail partners to translate requirements into compelling visuals. Managed multiple design projects, maintained brand guidelines, and produced marketing assets for events and campaigns.
Graphic Designer at Marketing Assets – EpiCentre (Apple Premium Reseller)
January 1, 2012 - January 1, 2016Developed visual merchandising strategies and marketing assets across retail locations. Maintained brand consistency, supported seasonal campaigns and product launches, and produced POS/marketing materials for events and promotions.
Graphic Designer at Genesis BBQ Chicken
January 1, 2011 - December 31, 2012In-house designer responsible for outlet layouts, wall decals, signage, and promotional materials. Led interior planning for new outlets and coordinated with operations and marketing to ensure brand standards; contributed to multiple grand openings and promotional campaigns.
2D Designer at Macro Event Singapore
January 1, 2011 - December 31, 2012Collaborated with the Event Manager to develop unique event themes, managed multiple projects with tight deadlines, and designed large-format event materials. Ensured production readiness and accurate color management for prints and installations.
Graphic Designer at Lins Advertising & Marketing Pte Ltd
January 1, 2011 - December 31, 2012Promoted to Main Client Designer; managed ASA Travel’s mascot visuals and daily newspaper advertisements. Produced brochures, price lists, flyers, banners, posters, and concept designs across channels; streamlined processes to meet tight deadlines.
Senior Designer / Marketing Officer at Hersing Culinary
April 1, 2017 - February 28, 2019Led procurement system project from concept to launch, mapping user journeys for internal purchasing software and coordinating with software agencies. Defined testing protocols, conducted training, and performed post-launch reviews. Designed branding elements, packaging concepts using 3D tools, and oversaw corporate gifts production. Planned visually engaging pop-up stores and ensured brand guideline alignment across channels.
Graphic Designer at EpiCentre (Apple Premium Reseller)
January 1, 2012 - December 31, 2016Designed and implemented visual merchandising strategies to enhance in-store customer experience and drive sales. Created promotional materials for campaigns, maintained branding across retail locations, managed POS displays, and coordinated with vendors to ensure timely production. Conducted store visits to assess merchandising effectiveness and supported events and promotions.
Education
Specialist Diploma in Integrated Digital Communication at Temasek Polytechnic
January 11, 2030 - December 5, 2025Specialist in Visual Communication – Corporate Identity Design at NAFA
January 11, 2030 - December 5, 2025Specialist in Visual Communication – Publication Design at NAFA
January 11, 2030 - December 5, 2025Specialist Diploma, Integrated Digital Communication at Temasek Polytechnic
January 11, 2030 - December 5, 2025Specialist in Visual Communication – Corporate Identity Design at NAFA (Nanyang Academy of Fine Arts)
January 11, 2030 - December 5, 2025Specialist in Visual Communication – Publication Design at NAFA (Nanyang Academy of Fine Arts)
January 11, 2030 - December 5, 2025Qualifications
Diploma in Computer Graphic Design
January 11, 2030 - December 5, 2025Industry Experience
Retail, Media & Entertainment, Professional Services, Software & Internet, Consumer Goods
Explore my full portfolio here and see the projects I’ve designed across branding, UI/UX, animation, and campaigns.
https://www.behance.net/tyra_chan
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