I'm a Cape Town-based marketing and social media professional who loves turning ideas into engaging visuals and copy. I oversee content strategies, create graphics and captions, schedule posts, and track performance to boost brand visibility. My experience spans fashion, lifestyle boutiques, and design studios, where I built content calendars, grew followers organically, and collaborated with teams to deliver on-brand campaigns.

Tyra Ernstzen

I'm a Cape Town-based marketing and social media professional who loves turning ideas into engaging visuals and copy. I oversee content strategies, create graphics and captions, schedule posts, and track performance to boost brand visibility. My experience spans fashion, lifestyle boutiques, and design studios, where I built content calendars, grew followers organically, and collaborated with teams to deliver on-brand campaigns.

Available to hire

I’m a Cape Town-based marketing and social media professional who loves turning ideas into engaging visuals and copy. I oversee content strategies, create graphics and captions, schedule posts, and track performance to boost brand visibility.

My experience spans fashion, lifestyle boutiques, and design studios, where I built content calendars, grew followers organically, and collaborated with teams to deliver on-brand campaigns.

See more

Language

English
Advanced
Afrikaans
Advanced

Work Experience

Marketing Manager
April 1, 2022 - April 1, 2023
Managed and maintained social media pages. Created content aligned with brand identity and audience engagement. Developed marketing ideas to improve visibility and reach. Ensured consistent posting and professional brand presentation. Supported overall digital marketing efforts. Scheduled posts, wrote captions, and designed all accompanying graphics. Combined graphic design with basic video editing for Reels and TikToks.
Social Media Manager at Le Patron Lifestyle Boutique
February 1, 2025 - March 1, 2026
Managed and maintained social media pages, scheduled posts, designed visuals for posts, stories, banners, and pins; tracked weekly metrics; grew followers organically; engaged with comments; produced high-volume on-brand social graphics daily using Canva.
Social Media Manager
March 1, 2026 - June 1, 2026
Managed social platforms and contributed to brand strategy; designed content and graphics, coordinated video editing for short-form content, and oversaw daily social media management.
Graphic Designer
March 1, 2026 - June 1, 2026
Designed all social visuals including posts, stories, banners, pins; created feeds, story templates, and highlight icons for Instagram; produced in-house graphics and edited short videos to support brand campaigns.
Social Media Manager at Boudha Lounge Le Patron Lifestyle Boutique
September 1, 2024 - February 1, 2025
Managed and maintained social media pages, created on-brand content, scheduled posts, wrote captions, designed graphics, and tracked weekly metrics. Engaged with audiences to boost reach and conversation across platforms.
Social Media Manager at Maroon Cape Graphic Design
February 1, 2025 - March 1, 2026
Managed accounts end-to-end, designed original graphics, created short videos, and edited content for Reels and posts. Planned content calendars and grew followers with in-house visuals.
Social Media Manager at Maroon Cape Graphic Design
March 1, 2026 - June 1, 2026
Designed feeds, stories, Reels covers, and highlight icons for Instagram; produced brand-aligned visuals for multiple formats; engaged audiences and tracked performance.
Social Media Manager
September 1, 2024 - February 1, 2025
Managed social media presence with content creation, posting schedules, engagement, and audience interaction. Planned content calendars and designed visuals to boost engagement.
Social Media Manager at Boudha Lounge Le Patron Lifestyle Boutique
February 1, 2025 - March 1, 2026
Developed and executed social media strategy for a lifestyle boutique, designed visuals, grew followers, posted daily, engaged audience, and analyzed performance.
Social Media Manager at Maroon CPT Graphic Design
March 1, 2026 - June 1, 2026
Social media management with graphic design, packaging design, video editing, content creation, and end-to-end account management.

Education

Matric at Rhodes High School
January 11, 2030 - June 7, 2026
Diploma at Fashion Academy
January 11, 2030 - June 7, 2026

Qualifications

Bachelors
January 11, 2030 - June 7, 2026
Diploma
January 11, 2030 - June 7, 2026
Matric
January 11, 2030 - June 7, 2026
Matric
January 11, 2030 - June 7, 2026
Bachelor's
January 1, 2013 - December 31, 2017
Diploma
January 1, 2020 - December 31, 2021
Diploma
January 1, 2013 - January 1, 2017
Matric
January 11, 2030 - June 7, 2026
Diploma
January 1, 2013 - January 1, 2017
Matric
January 11, 2030 - June 7, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education
    Social Media Manager & Graphic Design Portfolio
    This showcase highlights my graphic design skills for social media content and e-commerce, while also demonstrating my versatility in understanding both the client's vision and the brand's identity. I bring that brand to life in a way that stays true to its core, while remaining authentic, fresh, and engaging. videoeditor resume article pdf pitchdeck illustrator animator graphicdesigner