I'm a creative marketing and communications professional with over 20 years of experience. My journey has been focused on crafting compelling brand narratives across various channels, including digital, print, and multimedia. I thrive on driving audience engagement and ensuring campaign success across government, non-profit, and private organizations. Combining my creative vision with strong analytical thinking, I excel in multi-channel content strategies, social media marketing, visual design, and photography. Whether producing multimedia content or managing marketing campaigns, I am dedicated to delivering high-quality results that resonate with diverse audiences.

Karen (Lea) Tyrrell

I'm a creative marketing and communications professional with over 20 years of experience. My journey has been focused on crafting compelling brand narratives across various channels, including digital, print, and multimedia. I thrive on driving audience engagement and ensuring campaign success across government, non-profit, and private organizations. Combining my creative vision with strong analytical thinking, I excel in multi-channel content strategies, social media marketing, visual design, and photography. Whether producing multimedia content or managing marketing campaigns, I am dedicated to delivering high-quality results that resonate with diverse audiences.

Available to hire

I’m a creative marketing and communications professional with over 20 years of experience. My journey has been focused on crafting compelling brand narratives across various channels, including digital, print, and multimedia. I thrive on driving audience engagement and ensuring campaign success across government, non-profit, and private organizations.

Combining my creative vision with strong analytical thinking, I excel in multi-channel content strategies, social media marketing, visual design, and photography. Whether producing multimedia content or managing marketing campaigns, I am dedicated to delivering high-quality results that resonate with diverse audiences.

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Language

English
Fluent
French
Beginner

Work Experience

Marketing & Communications / Technical Writer at Synapse ITS
December 1, 2024 - March 1, 2025
Developed branded product assets, including graphics, web content, data sheets, and presentations, optimized for performance and brand consistency. Created and managed engaging multi-channel content, collaborating with internal teams and external partners. Supported marketing campaigns, sales initiatives, and product launches with fresh, trend-driven ideas.
Communications Specialist at BC Institute of Agrologists (BCIA)
December 1, 2022 - April 1, 2023
Led campaigns promoting BCIA's activities, events, and agrology education—doubling registrations within one year through targeted advertising and digital marketing. Created engaging content for YouTube, LinkedIn, and Instagram using Canva; managed online publications, social media, and websites.
Communications Officer at BC Institute of Agrologists (BCIA)
January 1, 2022 - December 1, 2022
Reported directly to the CEO and Registrar; created and delivered messaging through the website and social media marketing to diverse audiences. Developed internal communications, designed external illustrated materials, and produced website content.
Manager of Web Marketing Communications & Social Media Coordinator at Commissionaires Victoria, the Islands & Yukon
July 1, 2020 - May 1, 2021
Strengthened online presence through digital marketing campaigns, social media engagement, and website development. Created and managed digital ads, promotions, and community interaction to boost awareness and sales.

Education

Post-Graduate Certificate at Algonquin College of Applied Arts and Technology
January 1, 2001 - January 1, 2002
Diploma at Algonquin College of Applied Arts and Technology
January 1, 1999 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Non-Profit Organization, Media & Entertainment

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