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Creative designer with 7+ years of experience across branding, packaging, print and digital design, and UI/web design. I specialize in creating packaging concepts, brand style guides, and visual systems that stay true to brand identity while meeting marketing and sales goals. I collaborate with marketing and cross-functional teams to deliver on-trend, customer-relevant design work—creating mockups, marketing assets, and social content. I’m deadline-driven, detail-oriented, and focused on producing designs that are consistent, cost-effective, and aligned with KPIs.…Creative designer with 7+ years of experience across branding, packaging, print and digital design, and UI/web design. I specialize in creating packaging concepts, brand style guides, and visual systems that stay true to brand identity while meeting marketing and sales goals. I collaborate with marketing and cross-functional teams to deliver on-trend, customer-relevant design work—creating mockups, marketing assets, and social content. I’m deadline-driven, detail-oriented, and focused on producing designs that are consistent, cost-effective, and aligned with KPIs.

Ushma Desai

Graphic Designer, UI Designer, Web Designer, +4

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Creative designer with 7+ years of experience across branding, packaging, print and digital design, and UI/web design. I specialize in creating packaging concepts, brand style guides, and visual systems that stay true to brand identity while meeting marketing and sales goals. I collaborate with marketing and cross-functional teams to deliver on-trend, customer-relevant design work—creating mockups, marketing assets, and social content. I’m deadline-driven, detail-oriented, and focused on producing designs that are consistent, cost-effective, and aligned with KPIs.…Creative designer with 7+ years of experience across branding, packaging, print and digital design, and UI/web design. I specialize in creating packaging concepts, brand style guides, and visual systems that stay true to brand identity while meeting marketing and sales goals. I collaborate with marketing and cross-functional teams to deliver on-trend, customer-relevant design work—creating mockups, marketing assets, and social content. I’m deadline-driven, detail-oriented, and focused on producing designs that are consistent, cost-effective, and aligned with KPIs.

Available to hire

Creative designer with 7+ years of experience across branding, packaging, print and digital design, and UI/web design. I specialize in creating packaging concepts, brand style guides, and visual systems that stay true to brand identity while meeting marketing and sales goals.

I collaborate with marketing and cross-functional teams to deliver on-trend, customer-relevant design work—creating mockups, marketing assets, and social content. I’m deadline-driven, detail-oriented, and focused on producing designs that are consistent, cost-effective, and aligned with KPIs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Graphic Designer & Marketing Co-ordinator at EzyMart Pty Ltd Head Office

May 1, 2024 - Present

Collaborated with marketing and product development teams to understand product positioning and target audiences. Created packaging concepts and brand style guides, analyzing design trends to help differentiate products and support revenue targets. Developed visually appealing, functional design solutions aligned with brand identity and business goals, including contributions to product launches. Ensured packaging designs were cost-effective while meeting manufacturing and sustainability standards without compromising design integrity.

Graphic Designer & Marketing at EzyMart Pty Ltd

January 1, 2024 - Present

Create packaging concepts and brand style guides, analyze design trends, and contribute to strategies that differentiate products and maximize sales, covering design concepts to packaging and marketing socials. Ensure packaging is cost-effective while meeting manufacturing and sustainability standards, maintaining strong design quality.

Graphic Designer at Yatsal Distributors Pty Ltd, Sydney

October 1, 2023 - April 30, 2024

Executed and designed graphic elements for print, packaging, brand campaigns, and outdoor advertising. Created digital designs and assets for websites, marketing, and social media in line with project briefs. Shot product packaging during in-house photo shoots to produce styled flat-lays for seasonal briefs and developed social media design elements for content creation. Managed daily and weekly deadlines to support sales and market priorities.

Digital Graphic Designer at Brow Co & Lash V, Sydney

April 1, 2023 - September 30, 2023

Produced digital design work for brand and marketing needs under seasonal and campaign briefs. Created digital assets aligned with business requirements, ensuring content readiness for marketing and social channels. Managed timelines and deliverables to keep work aligned with ongoing sales and brand activity.

Packaging Specialist - Graphic Designer at Yatsal Distributors

January 1, 2023 - January 1, 2024

Design packaging concepts and brand style guides that reflect brand identity and ensure visual cohesion. Work with the creative team to align packaging design with consumer needs while supporting consistent brand execution across materials.

Packaging Specialist (Graphic Designer) at Yatsal Distributors

January 1, 2023 - January 1, 2024

Design packaging concepts and brand style guides reflecting brand identity and ensuring cohesion. Collaborate with the creative team to make packaging resonate with consumer needs and maintain consistent visual communication across brand materials.

Packaging Specialist / Graphic Designer at Yatsal Distributors

January 1, 2023 - January 1, 2024

Design packaging concepts and brand style guides that reflect brand identity, ensure cohesion, and resonate with consumer needs, working closely with the creative team.

Graphic Designer at ThisisIkon, Sydney

October 1, 2022 - November 30, 2022

Designed graphics for print, packaging, outdoor advertisements, and digital assets for websites and marketing. Captured product packaging imagery and created social media design content. Ensured timely delivery by managing priorities and maintaining effective time management to meet contract deliverables.

Branding & Web Design - UX/UI Designer (rebranding and UI design lead) at Exigo Tech Australia

January 1, 2021 - January 1, 2022

Lead rebranding and UI design initiatives. Produce user-friendly, visually consistent digital experiences aligned with business goals and brand direction.

Graphic Designer (Contract) at Digital Graphic Designer (multiple contracts listed)

January 1, 2021 - January 1, 2023

Create styled product shoot assets and social content across print, packaging, and digital. Deliver brand and social media campaign assets aligned to creative and campaign timelines. Support website and digital campaign execution to improve brand visibility across channels.

Digital Graphic Designer (Contracts) at Various (Print, Packaging, Digital)

January 1, 2021 - January 1, 2023

Crafted visual assets across print, packaging, and digital, including styled product shoots and social content. Created social media and brand campaigns for website and digital to increase brand visibility across channels, delivered in line with creative team timelines.

Branding & UX/UI Designer (Rebranding & UI design) at Exigo Tech Australia

January 1, 2021 - January 1, 2022

Led rebranding and UI design, creating user-friendly and visually consistent digital experiences aligned with business goals. Produced UX/UI outputs including structured design systems and interface layouts to support usability.

Digital Graphic Designer (Contract) at Various — Branding & Web Design / Digital Graphic Designer

January 1, 2021 - January 1, 2023

Crafted visual assets across print, packaging, and digital, including styled product shoots and social content, delivered aligned with brand and campaign timelines. Created social media and brand campaigns for website and digital channels to increase brand visibility across platforms.

Digital Graphic Designer at Freelance/Contracts

January 1, 2021 - January 1, 2023

Crafted visual assets across print, packaging, and digital, including styled product shoots and social content, delivered thoughtfully in line with brand and campaign timelines across the creative team. Created social media & brand campaigns for website & digital to increase brand visibility across channels.

Graphic Designer — UX/UI Designer at Exigo Tech Australia

January 1, 2021 - January 1, 2022

Led rebranding and UI design, creating user-friendly, visually consistent digital experiences aligned with business goals.

Packaging Designer / Graphic Designer (Contract) at Various branding & packaging/ web design projects (BrowCo & Lash V; 32 Smile Design; 80/20 Australia; student kit range mentioned)

January 1, 2019 - January 1, 2020

Design branding and packaging solutions and support web design for client projects. Contribute to visual direction across brand identity, packaging, and digital surfaces.

Graphic Designer / UX/UI Designer at IDF - Interaction Design Foundation

January 1, 2019 - January 1, 2020

Graphic Designer (Branding & Packaging) at MNB Variety Imports

January 1, 2019 - January 1, 2020

Developed packaging and campaign assets, supported digital marketing, and contributed to visual merchandising to enhance product presentation and sales.

Graphic Designer at MNB Variety Imports

January 1, 2019 - January 1, 2020

Developed packaging and campaign assets, supported digital marketing, and contributed to visual merchandising to enhance product presentation and sales.

Senior Graphic Designer at FCB Ulka Advt Pty Ltd

January 1, 2013 - January 1, 2019

Execute design briefs, conceptualize & design brand campaigns & print ads for various B2B & B2C clients to meet marketing goals. Delivered brand campaigns, guidelines, and packaging across print and digital to support consistent, goal-driven communication.