Available to hire
I’m a Digital Content and Brand Communications professional with a track record of crafting engaging stories for audiences across radio, hospitality, and lifestyle brands in South Africa. I specialise in turning ideas into compelling long- and short-form content, building consistent brand voices, and leading cross-functional teams to deliver impactful campaigns.
My approach is people-first and collaborative, focused on trust, accountability and measurable growth. I thrive in fast-paced environments, adapt my writing to suit different brands and audiences, and excel at turning strategic concepts into tangible, high-quality content and experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Digital Content Producer at Kagiso Media
January 1, 2021 - PresentCreate content plans for the retail industry; manage social media accounts for several brands; produce content; analyze and report on social media performance; collaborate with art directors to develop content strategies.
Marketing Executive at Yas Waterworld Abu Dhabi (Farah Leisure)
December 31, 2014 - September 5, 2025Led marketing activities for the theme park: social media management, events planning, VIP tours, guest relations, and training; supervised guest relations and tours for VIPs and tour groups; supported opening and closing park operations.
Marketing Manager at Mango Five / Gorhino
December 31, 2015 - September 5, 2025Marketing management including social media management of online accounts, website content, email marketing, content creation; social media analytics and reporting; guest relations around the theme park; ticketing and general park operations; group trainings and team building.
Digital Content Producer at Kagiso Media
January 1, 2021 - PresentDigital content production for Wagon Wheel Pub & Grub under Kagiso Media.
Guest Relations Team Leader at Mango Five / GoRhino
December 31, 2012 - September 5, 2025Led guest relations and guest experiences.
Marketing Executive at Fara Leisure / Yas Waterworld Abu Dhabi
December 31, 2014 - September 5, 2025Social media management, website content, email marketing, events coordination.
Marketing Manager at Fara Leisure / Yas Waterworld Abu Dhabi
December 31, 2015 - September 5, 2025Marketing management of online accounts; content creation; VIP/event planning; analytics & reporting.
Content Producer at Get Smarter Online
December 31, 2016 - September 5, 2025Content production and online content marketing.
Digital Content Producer (IC) at Kagiso Connect (East Coast Radio and Jacaranda FM)
April 1, 2021 - January 1, 2026Responsible for digital content production and storytelling across multiple platforms. Crafted engaging stories, built a strong online presence, and ensured brand voice consistency. Led content strategy, editorial calendars, and long-form content; collaborated with cross-functional teams to deliver compelling digital experiences. Built a collaborative, trust-based team culture, improved performance, and enhanced accountability. Adapted writing styles to suit different brands and audiences, translating brand goals into impactful content.
Social Media Manager at TBWA/Hunt/Lascaris
June 1, 2015 - August 1, 2017Planned social media content calendars, created copy and visuals, and managed publishing across platforms. Developed strategic campaigns aligned with brand guidelines and oversaw online engagement in collaboration with traffic and design teams. Drove annual campaigns, maintained brand consistency online and offline, and produced engaging visuals.
Marketing Coordinator at Mango5 / GoRhino
April 1, 2012 - October 1, 2014Worked on social media content planning, publishing, and community management; created B2C email newsletters; conducted online reporting and data-driven insights; coordinated cross-platform internal communications. Drafted in-house content across channels.
Marketing Executive at Mirage Experiences | Yas Water World Abu Dhabi
April 1, 2012 - October 1, 2014Managed community engagement and content curation for social media platforms and websites; oversaw website management and monitoring; pre-opening VIP park visits for stakeholders; planned and executed marketing events; coordinated in-park promotions and guest experiences; worked with marketing teams to deliver campaigns.
Entrepreneur at Wagon Wheel Pub and Grub
June 1, 2015 - August 1, 2017Reopened and relaunched the business; sourced suppliers; created a functional, compliant space for patrons; managed budgeting, stock control, and operational requirements; produced marketing materials and handled admin/bookkeeping. Built strong connections with fellow small business entrepreneurs and community upliftment projects; led event planning and property management efforts.
Education
Honours Degree in Media at University of KwaZulu-Natal
January 11, 2030 - September 5, 2025Honours Degree in Media at University of KwaZulu-Natal
January 11, 2030 - September 5, 2025Honours Degree in Communications at University of KwaZulu-Natal
January 1, 2008 - January 1, 2009Bachelor of Social Sciences at University of KwaZulu-Natal
January 1, 2004 - January 1, 2007Digital Marketing at University of Cape Town (Online)
January 1, 2015 - December 31, 2015Digital Marketing at University of Stellenbosch (Red and Yellow School of Advertising)
January 1, 2016 - January 1, 2016Qualifications
Leadership Award - Northern Cape Tourism Award
January 1, 2011 - January 1, 2011Galevel 5 Diploma / One-to-One Business English
January 11, 2030 - September 5, 2025IELTS Achievement
January 11, 2030 - September 5, 2025Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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