Ulyana Pranevich
I'm Ulyana Pranevich, a Digital & Brand Marketing Specialist focused on performance and strategy with over 3 years of experience in agency and in-house teams.
About
I’m Ulyana Pranevich, a Digital & Brand Marketing Specialist focused on performance and strategy with over 3 years of experience in agency and in-house teams. I’ve helped brands like EFES, MTS, Betera, and Brest Meat Processing Plant translate creative ideas into data-driven campaigns, from audience research and ideation to implementation and performance evaluation. I thrive when strategy and creativity work together to deliver measurable business results.
I enjoy working at the intersection of strategy and creativity, where audience insights, hypothesis testing, and funnel optimization drive growth. I also love mentoring teams, collaborating with designers and contractors, and building brands that resonate across channels like Facebook, TikTok, VK, Telegram, and Huawei Ads.
- 4 years' experience
- Joined January 2026
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Retail
- Gaming
Work experience· 4 roles
Optimizes Telegram Ads campaigns to meet KPIs, analyzes the competitive landscape, tests hypotheses, and builds high-performing creative-targeting combinations.
Manages advertising campaigns on Facebook Ads, TikTok Ads, Huawei Ads and Telegram Ads. Sets up tracking via Keitaro, postbacks, and integrations with analytics. Actively tests hypotheses, creating effective combinations of creative + landing page + target audience. Controls budgets and ensures moderation in a niche with high requirements (iGaming).
Developed and implemented media strategies, created media plans, oversaw budgets, and coordinated creative and media processes. Launched campaigns on Meta Ads, TikTok Ads, VK Ads, Yandex.Direct, Google Ads, and local platforms (Onliner, Kufar, DSail). Managed junior specialists, monitored deadlines, analyzed launches with Google Analytics and Yandex.Metrica, and compiled reports with strategic recommendations for brand development.
Education
Certifications and awards
Hire Ulyana Pranevich today
Post a job and invite Ulyana, or contact them directly. No hidden commission.