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I'm Ulyana Pranevich, a Digital & Brand Marketing Specialist focused on performance and strategy with over 3 years of experience in agency and in-house teams. I’ve helped brands like EFES, MTS, Betera, and Brest Meat Processing Plant translate creative ideas into data-driven campaigns, from audience research and ideation to implementation and performance evaluation. I thrive when strategy and creativity work together to deliver measurable business results. I enjoy working at the intersection of strategy and creativity, where audience insights, hypothesis testing, and funnel optimization drive growth. I also love mentoring teams, collaborating with designers and contractors, and building brands that resonate across channels like Facebook, TikTok, VK, Telegram, and Huawei Ads.…I'm Ulyana Pranevich, a Digital & Brand Marketing Specialist focused on performance and strategy with over 3 years of experience in agency and in-house teams. I’ve helped brands like EFES, MTS, Betera, and Brest Meat Processing Plant translate creative ideas into data-driven campaigns, from audience research and ideation to implementation and performance evaluation. I thrive when strategy and creativity work together to deliver measurable business results. I enjoy working at the intersection of strategy and creativity, where audience insights, hypothesis testing, and funnel optimization drive growth. I also love mentoring teams, collaborating with designers and contractors, and building brands that resonate across channels like Facebook, TikTok, VK, Telegram, and Huawei Ads.

Ulyana Pranevich

Digital Marketer, Brand Strategist, Marketing Strategist, +2

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I'm Ulyana Pranevich, a Digital & Brand Marketing Specialist focused on performance and strategy with over 3 years of experience in agency and in-house teams. I’ve helped brands like EFES, MTS, Betera, and Brest Meat Processing Plant translate creative ideas into data-driven campaigns, from audience research and ideation to implementation and performance evaluation. I thrive when strategy and creativity work together to deliver measurable business results. I enjoy working at the intersection of strategy and creativity, where audience insights, hypothesis testing, and funnel optimization drive growth. I also love mentoring teams, collaborating with designers and contractors, and building brands that resonate across channels like Facebook, TikTok, VK, Telegram, and Huawei Ads.…I'm Ulyana Pranevich, a Digital & Brand Marketing Specialist focused on performance and strategy with over 3 years of experience in agency and in-house teams. I’ve helped brands like EFES, MTS, Betera, and Brest Meat Processing Plant translate creative ideas into data-driven campaigns, from audience research and ideation to implementation and performance evaluation. I thrive when strategy and creativity work together to deliver measurable business results. I enjoy working at the intersection of strategy and creativity, where audience insights, hypothesis testing, and funnel optimization drive growth. I also love mentoring teams, collaborating with designers and contractors, and building brands that resonate across channels like Facebook, TikTok, VK, Telegram, and Huawei Ads.

Available to hire

I’m Ulyana Pranevich, a Digital & Brand Marketing Specialist focused on performance and strategy with over 3 years of experience in agency and in-house teams. I’ve helped brands like EFES, MTS, Betera, and Brest Meat Processing Plant translate creative ideas into data-driven campaigns, from audience research and ideation to implementation and performance evaluation. I thrive when strategy and creativity work together to deliver measurable business results.

I enjoy working at the intersection of strategy and creativity, where audience insights, hypothesis testing, and funnel optimization drive growth. I also love mentoring teams, collaborating with designers and contractors, and building brands that resonate across channels like Facebook, TikTok, VK, Telegram, and Huawei Ads.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Telegram Ads Targeting Specialist at Magnetto

August 1, 2025 - Present

Optimizes Telegram Ads campaigns to meet KPIs, analyzes the competitive landscape, tests hypotheses, and builds high-performing creative-targeting combinations.

Digital Marketing Specialist at Betera (ex. Parimatch)

August 1, 2024 - July 1, 2025

Manages advertising campaigns on Facebook Ads, TikTok Ads, Huawei Ads and Telegram Ads. Sets up tracking via Keitaro, postbacks, and integrations with analytics. Actively tests hypotheses, creating effective combinations of creative + landing page + target audience. Controls budgets and ensures moderation in a niche with high requirements (iGaming).

Advertising Communications Specialist at ADV Group

June 1, 2023 - August 1, 2024

Developed and implemented media strategies, created media plans, oversaw budgets, and coordinated creative and media processes. Launched campaigns on Meta Ads, TikTok Ads, VK Ads, Yandex.Direct, Google Ads, and local platforms (Onliner, Kufar, DSail). Managed junior specialists, monitored deadlines, analyzed launches with Google Analytics and Yandex.Metrica, and compiled reports with strategic recommendations for brand development.

Marketing Specialist at TEXX Service

October 1, 2022 - June 1, 2023

Promoted a chain of car service centers and detailing centers via social media, content, creative, partnerships, and PR. Coordinated with designers, bloggers, contractors; managed the website and printing; contributed to building brand positioning and introduced TikTok as a channel to expand reach.