I am a skilled and data-driven Facebook Ads Specialist with 2 years of experience in designing, implementing, and optimizing targeted advertising campaigns across platforms including Facebook, Instagram, LinkedIn, Google Ads, TikTok, LinkedIn, and Pinterest. I specialize in content creation, community engagement, and analytics to drive brand awareness and audience growth. Beyond advertising, I have entrepreneurial experience as the Founder and CEO of an online store and have worked as a visiting lecturer and tutor in Mathematics and Physics. My strong skills also include SEO, strategic campaign execution, and interpreting analytics for actionable insights.

Umairah Farrukh

I am a skilled and data-driven Facebook Ads Specialist with 2 years of experience in designing, implementing, and optimizing targeted advertising campaigns across platforms including Facebook, Instagram, LinkedIn, Google Ads, TikTok, LinkedIn, and Pinterest. I specialize in content creation, community engagement, and analytics to drive brand awareness and audience growth. Beyond advertising, I have entrepreneurial experience as the Founder and CEO of an online store and have worked as a visiting lecturer and tutor in Mathematics and Physics. My strong skills also include SEO, strategic campaign execution, and interpreting analytics for actionable insights.

Available to hire

I am a skilled and data-driven Facebook Ads Specialist with 2 years of experience in designing, implementing, and optimizing targeted advertising campaigns across platforms including Facebook, Instagram, LinkedIn, Google Ads, TikTok, LinkedIn, and Pinterest. I specialize in content creation, community engagement, and analytics to drive brand awareness and audience growth.

Beyond advertising, I have entrepreneurial experience as the Founder and CEO of an online store and have worked as a visiting lecturer and tutor in Mathematics and Physics. My strong skills also include SEO, strategic campaign execution, and interpreting analytics for actionable insights.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent
Urdu
Fluent

Work Experience

Founder and CEO at Online Store
January 1, 2022 - Present
Successfully running an online store as an entrepreneur, leveraging digital marketing and e-commerce skills including Shopify use to build personal brand and drive sales.
Facebook Ads Specialist / Digital Marketer at Freelance / Various Clients
January 1, 2022 - Present
Developed and executed Facebook advertising strategies and marketing plans across platforms such as Facebook, Instagram, and LinkedIn. Created compelling content including graphics, videos, and posts aligned with brand objectives. Monitored social media channels to engage audiences and foster community, conducted A/B testing and performance analysis to optimize ad campaigns, and provided insightful reports to aid strategic decisions and budget allocation. Managed and scaled campaigns for diverse clients using advanced targeting strategies to improve ROI.
Founder and CEO at Online Store
January 1, 2022 - Present
Successfully running an online store as an entrepreneur since 2022, focusing on eCommerce and digital brand development.
Home Tutor - Mathematics and Physics at Private Tutoring, UAE
January 1, 2019 - August 20, 2025
Provided home tutoring for Mathematics and Physics for British and American curriculums with 5 years of experience.
Home Tutor - Mathematics and Physics at Private Tutoring, UAE
January 1, 2019 - August 20, 2025
Provided home tutoring for British and American curricula in Mathematics and Physics for five years from 2014 to 2019.
QMS Coordinator (Quality Management System Coordinator) at Ravi Automobile (Pvt.) Ltd., Lahore, Pakistan
June 30, 2013 - August 20, 2025
Designed and implemented Quality Management System and managed data recording processes.
QMS Coordinator at Ravi Automobile (Pvt.) Ltd.
June 30, 2013 - August 20, 2025
Coordinated Quality Management System (QMS) activities including designing and implementing QMS and maintaining detailed records of data.
Academy Teacher - Mathematics and Physics at Academy (Location not specified)
January 1, 2010 - August 20, 2025
Taught Mathematics and Physics from 5th to 12th standard including special classes for these subjects for 3 years.
Academy Teacher at Private Academy
January 1, 2010 - August 20, 2025
Taught Mathematics and Physics to students from 5th to 12th standard, delivering special classes for core science subjects for three years.

Education

Master of Science in Total Quality Management at University of the Punjab
January 1, 2011 - January 1, 2013
B.Sc. (Hons) Computational Physics at University of the Punjab
January 1, 2006 - January 1, 2010
Master of Science in Total Quality Management (MS-TQM) at University of the Punjab, Lahore, Pakistan
January 1, 2011 - January 1, 2013
B.Sc. (Hons) Computational Physics at University of the Punjab, Lahore, Pakistan
January 1, 2006 - January 1, 2010

Qualifications

Certificate in Ads Manager (Facebook, Instagram Ads Manager, Google Ads Manager, TikTok, LinkedIn, Pinterest)
January 1, 2024 - August 20, 2025
Training Certificate in SEO (Search Engine Optimization)
January 1, 2024 - August 20, 2025
Training Certificate in Freelancing
January 1, 2024 - August 20, 2025
Mastery of E-Commerce (Facebook & Instagram Digital Media Buyer)
January 1, 2022 - August 20, 2025
Self-learning e-Course on Green Productivity and Integrated Management Systems (ISO 9001, ISO 14001, OHSAS 18001)
January 1, 2013 - August 20, 2025
Strategic Management; Performance Improvement in Organizations
January 1, 2012 - August 20, 2025
Certificate in Ads Manager (Facebook, Instagram, Google Ads, TikTok, LinkedIn, Pinterest)
January 1, 2024 - August 20, 2025
Training Certificate in SEO (Search Engine Optimization)
January 1, 2024 - August 20, 2025
Training Certificate in Freelancing
January 1, 2024 - August 20, 2025
Mastery of E-Commerce - Facebook & Instagram Digital Media Buyer
January 1, 2022 - August 20, 2025
Asian Productivity Organization - Self-learning e-Course on Green Productivity and Integrated Management Systems (ISO 9001, ISO 14001, OHSAS 18001)
January 1, 2013 - August 20, 2025
National Productivity Organization - Strategic Management; Performance Improvement in Organizations
January 1, 2012 - August 20, 2025
Laptop Awarded Based On Merit by Government of the Punjab, Pakistan
January 1, 2012 - August 20, 2025

Industry Experience

Education, Retail, Software & Internet, Professional Services, Media & Entertainment