I’m Aisha Bello Umar, a brand identity and packaging designer specializing in beauty, wellness, and consumer lifestyle brands. I build cohesive brand systems that go beyond a logo—covering identity, packaging, and digital touchpoints that feel intentional and memorable. With a background in Computer Science, I bring a structured, systems-based approach to design, ensuring brands are consistent, scalable, and ready to grow. I’m available for remote freelance collaborations and full-time remote roles worldwide.…

Aisha Bello Umar

I’m Aisha Bello Umar, a brand identity and packaging designer specializing in beauty, wellness, and consumer lifestyle brands. I build cohesive brand systems that go beyond a logo—covering identity, packaging, and digital touchpoints that feel intentional and memorable. With a background in Computer Science, I bring a structured, systems-based approach to design, ensuring brands are consistent, scalable, and ready to grow. I’m available for remote freelance collaborations and full-time remote roles worldwide.…

Available to hire

I’m Aisha Bello Umar, a brand identity and packaging designer specializing in beauty, wellness, and consumer lifestyle brands. I build cohesive brand systems that go beyond a logo—covering identity, packaging, and digital touchpoints that feel intentional and memorable.

With a background in Computer Science, I bring a structured, systems-based approach to design, ensuring brands are consistent, scalable, and ready to grow. I’m available for remote freelance collaborations and full-time remote roles worldwide.

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Work Experience

Brand Identity Designer at Sickle Me Care+ (University of Northampton, UK)
January 1, 2025 - Present
Designed the complete brand identity for a health tech mobile application developed as a university thesis project. Created the logo system, color palette, typography guidelines, and brand elements for a sickle cell disease care app. Balanced clinical credibility with warmth and approachability for a patient-facing product. Delivered a production-ready brand identity system that provided the development team a complete visual foundation.
Brand Designer & Creative Director at Bilad Hair Growth Brand
January 1, 2025 - Present
Led creative direction and brand design for a Nigerian hair growth brand across its full product range. Refined color palette and typography consistency across all existing label stickers to create visual uniformity. Designed back label stickers, LCO kit card, wraparound sticker for hair butter, and enhanced kids hair growth oil labels. Created marketing collateral including promotional flyers and a pricelist for sales and promotional use.
Freelance Brand Identity & Packaging Designer at Self-Employed
January 1, 2023 - Present
Design complete brand identity systems for beauty, wellness, food & beverage, and consumer lifestyle brands. Deliver end-to-end projects including logo systems, color palettes, typography, packaging, and social media brand kits. Manage client relationships, creative briefs, and project timelines independently in a remote environment. Build concept portfolio projects through designer briefs to continuously develop skills and expand niche expertise.

Education

BSc Computer Science at Usmanu Danfodiyo University, Sokoto
January 11, 2030 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Healthcare, Education
    Bowld

    Fast casual health food has a personality problem. Walk into most salad bar brands and you’re hit with the same playbook: soft greens, clean white space, gentle wellness messaging that low-key makes you feel guilty about your dressing choices.
    I wanted to build something different.

    Bowl’d, The name itself gave me the direction: that apostrophe has attitude, and the wordplay on “bold” told me exactly who this brand needed to be. Not another timid, apologetic health food label.
    So I leaned in:
    A confident, characterful wordmark
    A color palette that reads vibrant and appetizing without tipping into chaos
    A system built to flex from a paper cup to a full shopfront

    The real challenge wasn’t just “make it look good.” It was making sure the identity actually survives contact with a restaurant’s real environments signage, packaging, menus, digital without losing its edge in translation.
    The result is a brand that feels like somewhere you’d want to hang out, not just grab a quick bowl and leave. Energy, warmth, a little irreverence good food, good vibes, no lecture.

    Swipe through to see the full system 👇
    #BrandIdentity #GraphicDesign #BrandingDesign #LogoDesign #PackagingDesign #DesignPortfolio #FastCasualBranding #VisualIdentity