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I'm currently launching an independent consulting service in the retail sector, focusing on boutique brands and designers with low commercial impact. I conduct product and/or design analysis for the brand, and segment the desired consumer base based on the product or design. I identify areas for improvement in visual merchandising to restructure and attract more consumers. I train staff to follow new processes. I started this project after realizing the lack of knowledge in this sector, because whether you're a brand or a designer, a structured commercial foundation is what drives your business.…I'm currently launching an independent consulting service in the retail sector, focusing on boutique brands and designers with low commercial impact. I conduct product and/or design analysis for the brand, and segment the desired consumer base based on the product or design. I identify areas for improvement in visual merchandising to restructure and attract more consumers. I train staff to follow new processes. I started this project after realizing the lack of knowledge in this sector, because whether you're a brand or a designer, a structured commercial foundation is what drives your business.

Cinthya Flores Castellanos

Marketing Consultant, Merchandiser, Designer, +2

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I'm currently launching an independent consulting service in the retail sector, focusing on boutique brands and designers with low commercial impact. I conduct product and/or design analysis for the brand, and segment the desired consumer base based on the product or design. I identify areas for improvement in visual merchandising to restructure and attract more consumers. I train staff to follow new processes. I started this project after realizing the lack of knowledge in this sector, because whether you're a brand or a designer, a structured commercial foundation is what drives your business.…I'm currently launching an independent consulting service in the retail sector, focusing on boutique brands and designers with low commercial impact. I conduct product and/or design analysis for the brand, and segment the desired consumer base based on the product or design. I identify areas for improvement in visual merchandising to restructure and attract more consumers. I train staff to follow new processes. I started this project after realizing the lack of knowledge in this sector, because whether you're a brand or a designer, a structured commercial foundation is what drives your business.

Available to hire

I’m currently launching an independent consulting service in the retail sector, focusing on boutique brands and designers with low commercial impact. I conduct product and/or design analysis for the brand, and segment the desired consumer base based on the product or design.

I identify areas for improvement in visual merchandising to restructure and attract more consumers. I train staff to follow new processes. I started this project after realizing the lack of knowledge in this sector, because whether you’re a brand or a designer, a structured commercial foundation is what drives your business.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Work Experience

General Store Manager at Sfera

January 1, 2016 - Present

General Store Manager responsible for store operations, planning, budgeting, inventory control, staff training, visual merchandising, customer service, and KPI analysis. Led branch openings and implemented administrative processes, enhancing sales performance and operational efficiency.