Creative marketing professional with a background in journalism, focused on storytelling, video, and audience-driven content. I build and scale digital projects across YouTube and social platforms, combining narrative, performance insights, and hands-on execution. Experience includes multi-channel YouTube networks, viral short-form content, and editorial production.

João Pessoa

Creative marketing professional with a background in journalism, focused on storytelling, video, and audience-driven content. I build and scale digital projects across YouTube and social platforms, combining narrative, performance insights, and hands-on execution. Experience includes multi-channel YouTube networks, viral short-form content, and editorial production.

Available to hire

Creative marketing professional with a background in journalism, focused on storytelling, video, and audience-driven content. I build and scale digital projects across YouTube and social platforms, combining narrative, performance insights, and hands-on execution. Experience includes multi-channel YouTube networks, viral short-form content, and editorial production.

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Language

Portuguese
Fluent
English
Fluent

Work Experience

Video Editor & Content Producer at TV Master
January 1, 2022 - Present
Developed and managed a network of 3 YouTube channels that collectively surpassed 6 million views, applying storytelling, SEO, retention strategies, and performance-driven creative systems. Built end-to-end pipelines from ideation to final edits; designed emotional hooks, packaging, and metadata aligned with YouTube signals. Leveraged AI tools to boost accuracy and speed, and analyzed performance data to optimize messaging and sequencing. Produced news content, reports, scripts, and daily articles with fast turnaround; presented live programs as an anchor, conducted interviews, and delivered voice-overs for promos and segments. Edited video and image assets for broadcast, ensured consistency and clarity, and led external reporting with strong storytelling structure. Adapted YouTube content for TV and social platforms and designed platform-specific cuts for high retention.
Founder & Creative Director at YouTube Multi-Channel Ecosystem
January 1, 2022 - Present
Developed and managed a network of 3 YouTube channels totaling 6M+ views; crafted storytelling, SEO, retention strategies; built complete creative pipelines from idea to final edit; designed emotional hooks, thumbnails, and metadata aligned with YouTube performance signals.
Video Editor & Content Producer at Remote (Freelance)
January 1, 2022 - December 31, 2023
Edited YouTube and TV content; produced new videos; optimized pacing, thumbnails, and scripts; platform optimization and AI-assisted workflows to enhance creative accuracy and speed.
Video Editor & Content Producer at Clipcon Monitoramento
January 1, 2022 - Present
Leading video editing and content production for multiple YouTube channels; responsible for scripting, editing, thumbnail direction, platform optimization, and AI-assisted creative workflows; delivering fast-turnaround content for YouTube, TV, and social platforms.
Creative Director & Video Editor at YouTube Multi-Channel Ecosystem
January 1, 2022 - Present
Developed and managed a network of 3 YouTube channels totaling 6M+ views; led scripting, video editing, thumbnail direction, platform optimization, SEO, retention strategy, and AI-assisted production; built end-to-end creative pipelines; produced content, reports, scripts, and daily articles; conducted interviews and live programs as anchor.
Multimedia Producer | Journalist | Presenter at TV Master
January 1, 2020 - January 1, 2022
Journalist, presenter and multimedia producer contributing to news segments through content development, video editing and on-air storytelling.

Education

Bachelor's Degree in Marketing at Federal University of Paraíba
January 1, 2019 - December 19, 2025
Bachelor's Degree in Marketing at Universidade Federal da Paraíba (Federal University of Paraíba)
January 11, 2030 - December 19, 2025
Bachelor's Degree in Journalism at Universidade Federal da Paraíba (Federal University of Paraíba)
January 11, 2030 - December 19, 2025
Bachelor's Degree in Marketing at Federal University of Paraíba
January 1, 2019 - December 19, 2025
Bachelor's Degree in Journalism at Federal University of Paraíba
January 11, 2030 - December 19, 2025

Qualifications

Bachelor's Degree in Marketing
January 11, 2030 - December 19, 2025
Bachelor's Degree in Journalism
January 11, 2030 - December 19, 2025

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Other