I am a Senior Graphic Designer with more than six years of experience creating brand identities, performance advertising creatives, and visual storytelling across beauty, fashion, retail, and e-commerce. I combine creative strategy, audience-focused design, and generative AI to develop impactful campaigns that strengthen brand recall and drive conversions. I enjoy turning ideas into clear, engaging visual systems and collaborating with teams to deliver high-volume creative work. My experience includes leading design teams, optimizing ad performance through testing and data-driven insights, and building cohesive campaigns across multiple marketing channels.

Upma Bawa

I am a Senior Graphic Designer with more than six years of experience creating brand identities, performance advertising creatives, and visual storytelling across beauty, fashion, retail, and e-commerce. I combine creative strategy, audience-focused design, and generative AI to develop impactful campaigns that strengthen brand recall and drive conversions. I enjoy turning ideas into clear, engaging visual systems and collaborating with teams to deliver high-volume creative work. My experience includes leading design teams, optimizing ad performance through testing and data-driven insights, and building cohesive campaigns across multiple marketing channels.

Available to hire

I am a Senior Graphic Designer with more than six years of experience creating brand identities, performance advertising creatives, and visual storytelling across beauty, fashion, retail, and e-commerce. I combine creative strategy, audience-focused design, and generative AI to develop impactful campaigns that strengthen brand recall and drive conversions.

I enjoy turning ideas into clear, engaging visual systems and collaborating with teams to deliver high-volume creative work. My experience includes leading design teams, optimizing ad performance through testing and data-driven insights, and building cohesive campaigns across multiple marketing channels.

See more

Work Experience

Senior Graphic Designer at Fuelled
January 1, 2026 - February 1, 2026
Worked remotely as a Senior Graphic Designer.
Senior Graphic Designer at What'sup Wellness
March 1, 2025 - January 1, 2026
Boosted campaign performance by optimizing creatives with data-driven insights. Increased ad CTR by 28% and reduced CPC by 15% through visual optimization and A/B-tested creative iterations. Directed a four-member design team delivering more than 650 brand assets monthly, improving content turnaround by 35%. Managed daily marketing initiatives and multi-channel campaigns to improve retention.
Senior Graphic Designer at What's Up Wellness
March 1, 2025 - January 1, 2026
Boosted campaign performance by optimizing creatives with data-driven insights. Increased ad CTR by 28% and reduced CPC by 15% through visual optimization and A/B-tested creative iterations. Directed a four-member design team delivering more than 650 brand assets monthly, improving content turnaround by 35%. Managed daily marketing initiatives and multichannel campaigns to improve retention.
Senior Graphic Designer at Bellavita
February 1, 2024 - March 1, 2025
Created performance-focused creatives for premium perfumes at accessible prices. Used audience-focused storytelling to differentiate the brand in a crowded beauty market. Developed visual storytelling for affordable luxury perfumes, improving brand recall by 40% and doubling the repeat purchase rate.
Senior Graphic Designer at StudyIQ
September 1, 2022 - November 1, 2023
Worked as a Senior Graphic Designer in Gurgaon.
Freelance Graphic Designer
September 1, 2021 - September 1, 2022
Provided freelance graphic design services for client and marketing projects.
Freelance Graphic Designer at Freelance
September 1, 2021 - September 1, 2022
Provided freelance graphic design services.
Graphic Designer at The Earth Store
August 1, 2019 - August 1, 2021
Worked as a graphic designer.
Graphic Designer at Joyline Buying House
August 1, 2018 - August 1, 2019
Worked as a graphic designer.

Education

Bachelor's of Fashion & Textile Design at Sushant School of Design, Ansal University
January 1, 2014 - January 1, 2018
Bachelor's of Fashion & Textile Design at Sushant School of Design, Ansal University
January 1, 2014 - January 1, 2018
Bachelor's of Fashion & Textile Design at Sushant School of Design, Ansal University
January 1, 2014 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Education, Media & Entertainment, Professional Services