Hi there, I'm Leonardo Urena, a social media strategist with 10+ years building audience-first content for consumer, lifestyle, and entertainment brands. I translate brand voice into content people actually want to watch, share, and engage with, from high-production video to platform-native storytelling. I’ve worked directly with talent and creators to produce content that moves people, managed campaigns across global lifestyle accounts, and driven measurable growth for consumer-facing brands across every major platform. I bring hands-on production skills, a deep understanding of audience psychology, and a track record of turning content into community. I collaborate with sales and marketing teams to align content with product launches and customer acquisition goals, and I’m skilled at turning press moments and brand news into human, earned social narratives.…Hi there, I'm Leonardo Urena, a social media strategist with 10+ years building audience-first content for consumer, lifestyle, and entertainment brands. I translate brand voice into content people actually want to watch, share, and engage with, from high-production video to platform-native storytelling. I’ve worked directly with talent and creators to produce content that moves people, managed campaigns across global lifestyle accounts, and driven measurable growth for consumer-facing brands across every major platform. I bring hands-on production skills, a deep understanding of audience psychology, and a track record of turning content into community. I collaborate with sales and marketing teams to align content with product launches and customer acquisition goals, and I’m skilled at turning press moments and brand news into human, earned social narratives.WWWW…