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I am a Social Media & Digital Marketing professional with 6+ years of experience building and growing brands across entertainment, media, lifestyle, fashion, healthcare, and FMCG sectors. My expertise lies in content strategy, social media management, influencer marketing, community building, and campaign execution. Throughout my career, I have worked with leading brands such as Pinkvilla, BollywoodShaadis, Sunshine Pictures, and Alyve Health, driving audience growth, engagement, and brand visibility through creative, data-driven marketing strategies.…I am a Social Media & Digital Marketing professional with 6+ years of experience building and growing brands across entertainment, media, lifestyle, fashion, healthcare, and FMCG sectors. My expertise lies in content strategy, social media management, influencer marketing, community building, and campaign execution. Throughout my career, I have worked with leading brands such as Pinkvilla, BollywoodShaadis, Sunshine Pictures, and Alyve Health, driving audience growth, engagement, and brand visibility through creative, data-driven marketing strategies.

Urmila Joshi

Social Media Manager, Content Creator, Copywriter, +2

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I am a Social Media & Digital Marketing professional with 6+ years of experience building and growing brands across entertainment, media, lifestyle, fashion, healthcare, and FMCG sectors. My expertise lies in content strategy, social media management, influencer marketing, community building, and campaign execution. Throughout my career, I have worked with leading brands such as Pinkvilla, BollywoodShaadis, Sunshine Pictures, and Alyve Health, driving audience growth, engagement, and brand visibility through creative, data-driven marketing strategies.…I am a Social Media & Digital Marketing professional with 6+ years of experience building and growing brands across entertainment, media, lifestyle, fashion, healthcare, and FMCG sectors. My expertise lies in content strategy, social media management, influencer marketing, community building, and campaign execution. Throughout my career, I have worked with leading brands such as Pinkvilla, BollywoodShaadis, Sunshine Pictures, and Alyve Health, driving audience growth, engagement, and brand visibility through creative, data-driven marketing strategies.

Available to hire

I am a Social Media & Digital Marketing professional with 6+ years of experience building and growing brands across entertainment, media, lifestyle, fashion, healthcare, and FMCG sectors. My expertise lies in content strategy, social media management, influencer marketing, community building, and campaign execution. Throughout my career, I have worked with leading brands such as Pinkvilla, BollywoodShaadis, Sunshine Pictures, and Alyve Health, driving audience growth, engagement, and brand visibility through creative, data-driven marketing strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Advanced

Marathi (Marāṭhī)

Intermediate

Work Experience

Assistant Executive Secretary

June 1, 2019 - September 30, 2019

Managed and coordinated schedules, meetings, and travel arrangements for senior executives; provided administrative support and arranged meetings.

Lead - Marketing Coordinator at Angel One Broking Limited

June 1, 2019 - April 1, 2021

Led marketing coordination; supported campaigns across FMCG, Beauty, Electronics, and Entertainment sectors; contributed to brand strategy and campaign execution.

Social Media Manager at BollywoodShaadis.com

June 1, 2019 - September 30, 2019

Grew social media accounts organically for clients across FMCG, Beauty, Electronics, and Entertainment sectors; created content, managed schedules, and aligned with brand goals.

Editor-in-Chief at Spectra Digital (For Sunshine Pictures)

April 1, 2021 - October 1, 2022

Created, edited, and published daily content; researched trends; developed content strategies; led editorial and social teams; ensured timely delivery and quality.

Marketing Materials Designer at Spectra Digital (For Sunshine Pictures)

October 2, 2022 - February 20, 2023

Designed online and print marketing materials; assisted in content creation and scheduling for social media, email, and push channels; conducted market research to inform campaigns.

Social Media Manager at Pinkvilla Media Pvt Ltd

February 1, 2023 - May 31, 2024

Led a team managing multiple social accounts (Main, Fashion & Lifestyle, TV, South); developed content calendars; analyzed performance using Google Analytics, CrowdTangle, and Meta Insight; cultivated influencer relationships; drove audience reach, engagement, and buzz.

Head of Social Media, Content & Influencer Marketing at Freelance / Self-Employed

December 1, 2025 - Present

Leading end-to-end digital strategy and execution for films, web shows and music, from teaser to release to post-launch sustenance; overseeing social media, content and influencer marketing across platforms to drive reach, engagement and buzz; directing creative and coordinating with artists and agencies.