Urooj Ul Qamar

Designing prints for the company’s traditional apparel collections while working remotely. Responsible for developing print concepts through to production readiness by aligning with collection themes and ensuring designs meet quality expectations. Collaborates with internal stakeholders to support product direction and visual consistency across launches and promotional items.

Synthesized trend and market research into new design concepts and inspiration boards for design leadership. Tracked international brands and local market feedback to maintain design trend knowledge. Created design briefs based on trends, materials, and technical requirements. Produced prints for yearly launches, promotional products, and sales campaigns. Led the design team, allocated work by themes, and mentored new hires and interns. Reviewed and approved print strike-offs, embroideries, and pre-production samples; coordinated with product development for stitching styles and worked with vendors to support cost-effective quality execution. Also supported retail teams with product knowledge and presentation guidance, and collaborated with advertising/marketing teams on photo shoots, branding, packaging, catalogues, and billboard layouts.

Directed print and design development by turning trend and market research into new concepts, inspiration boards, and presentations for design leadership. Produced prints for yearly launches, promotional products, and sales campaigns. Led the design team by allocating work by theme and mentoring new hires and interns. Reviewed and approved print strike-offs, embroideries, and pre-production samples; coordinated with product development on stitching styles; and worked with vendors for cost-effective, quality execution. Supported retail teams with product knowledge and store display guidance and collaborated with marketing and advertising on photoshoots, packaging, catalogues, and billboard layouts.