Available to hire
Senior marketing insights and
digital strategy specialist
experienced across global FMCG
leaders (PepsiCo, Unilever).
Expert in media intelligence,
consumer insights, competitive
analysis and communication
strategy. Proven ability to lead
20+ market projects, deliver highimpact insights for senior
stakeholders and shape brand,
media and innovation strategy across MENA.
Experience Level
Language
Polish
Fluent
English
Fluent
Arabic
Advanced
German
Advanced
Russian
Intermediate
Hebrew (modern)
Intermediate
Work Experience
Senior Marketing Insights & Digital Strategy Specialist at PepsiCo
January 1, 2021 - PresentDelivered 100+ strategic media intelligence projects across 20 EU markets; built dashboards combining SoM, SoV, brand equity and spend analytics used by senior marketing teams. Produced quarterly competitive reports for Global Finance Directors & EU Leadership, combining spend estimates, campaign analysis and content strategy review. Collaborated with 10+ departments and 20+ markets on media, consumer insights and digital strategy; implemented two enterprise tools for media spend and brand tracking. Led social listening and reputation tracking across five markets (BE, ES, PT, NL, FR).
Insights Analyst (CM II) at Unilever
January 1, 2019 - December 31, 2021Delivered 120+ strategic insights decks and 20+ dashboard tracking brand reputation across 20 markets. Developed communications strategy for Lux Botanicals in Eastern Europe using deep-dive Polish research. Created globally shared 'Arab Beauty Trends' magazine, recognised by senior leadership. Supported R&D innovation concepts including wet wipes for Saudi Arabia. Co-developed communications strategy for POND's Sheet Mask NPD.
Copywriter & Content Creator / Moderator at The Social Element
January 1, 2014 - PresentLead multilingual content creation (PL/EN/AR), SEO copywriting, editorial leadership and social media strategy. Managed content production, audience growth and publication quality across multiple brands (e.g., Nissan, Visa).
KYC/AML Analyst & Content Moderator at PwC and Thomson Reuters
January 1, 2014 - December 31, 2019Content moderation for Arab countries for Metazia Cognizant E-Marketing (Postgraduate).
Education
Master of Arts in Journalism & Social Communication at Kozminski University
January 11, 2030 - December 2, 2025Master of Arts in Arabic Philology at Jagiellonian University
January 11, 2030 - December 2, 2025Bachelor of Arts in Arabic Philology at Jagiellonian University
January 11, 2030 - December 2, 2025Qualifications
DIMAQ Professional AI Ideas Certificate
January 11, 2030 - December 2, 2025Postgraduate Certificate in E-Marketing
January 11, 2030 - December 2, 2025Industry Experience
Media & Entertainment, Professional Services, Manufacturing, Retail, Software & Internet
Experience Level
Hire a Marketer
We have the best marketer experts on Twine. Hire a marketer in Gdansk today.