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I’m Conrad Pelley, a senior graphic and package designer with 6+ years of experience creating packaging, technical illustrations, and installation guides that are both brand-consistent and easy to understand. I enjoy translating complex product information into clear visuals—whether I’m updating spec sheets and product literature or building a cohesive visual language for a full product line. I’ve worked across in-house and freelance roles, collaborating with marketing, engineering, and clients to ensure accuracy from concept through final delivery. From packaging refreshes and printing/material guidance to producing technical drawings and managing brand assets, my focus is always on visual clarity, production-ready design, and delivering results that support the business goals.…I’m Conrad Pelley, a senior graphic and package designer with 6+ years of experience creating packaging, technical illustrations, and installation guides that are both brand-consistent and easy to understand. I enjoy translating complex product information into clear visuals—whether I’m updating spec sheets and product literature or building a cohesive visual language for a full product line. I’ve worked across in-house and freelance roles, collaborating with marketing, engineering, and clients to ensure accuracy from concept through final delivery. From packaging refreshes and printing/material guidance to producing technical drawings and managing brand assets, my focus is always on visual clarity, production-ready design, and delivering results that support the business goals.

Conrad Pelley

Graphic Designer, Packaging Designer, Illustrator, +3

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I’m Conrad Pelley, a senior graphic and package designer with 6+ years of experience creating packaging, technical illustrations, and installation guides that are both brand-consistent and easy to understand. I enjoy translating complex product information into clear visuals—whether I’m updating spec sheets and product literature or building a cohesive visual language for a full product line. I’ve worked across in-house and freelance roles, collaborating with marketing, engineering, and clients to ensure accuracy from concept through final delivery. From packaging refreshes and printing/material guidance to producing technical drawings and managing brand assets, my focus is always on visual clarity, production-ready design, and delivering results that support the business goals.…I’m Conrad Pelley, a senior graphic and package designer with 6+ years of experience creating packaging, technical illustrations, and installation guides that are both brand-consistent and easy to understand. I enjoy translating complex product information into clear visuals—whether I’m updating spec sheets and product literature or building a cohesive visual language for a full product line. I’ve worked across in-house and freelance roles, collaborating with marketing, engineering, and clients to ensure accuracy from concept through final delivery. From packaging refreshes and printing/material guidance to producing technical drawings and managing brand assets, my focus is always on visual clarity, production-ready design, and delivering results that support the business goals.

Available to hire

I’m Conrad Pelley, a senior graphic and package designer with 6+ years of experience creating packaging, technical illustrations, and installation guides that are both brand-consistent and easy to understand. I enjoy translating complex product information into clear visuals—whether I’m updating spec sheets and product literature or building a cohesive visual language for a full product line.

I’ve worked across in-house and freelance roles, collaborating with marketing, engineering, and clients to ensure accuracy from concept through final delivery. From packaging refreshes and printing/material guidance to producing technical drawings and managing brand assets, my focus is always on visual clarity, production-ready design, and delivering results that support the business goals.

Skills

Branding

Technical Illustration

Adobe Illustrator

Adobe InDesign

Illustration

Experience Level

Branding

Expert

Technical Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Contract Package Designer at LEDVANCE

July 1, 2026 - October 1, 2026

Updated product packaging, technical illustrations, and installation guides; maintained clarity and a strong visual hierarchy. Refreshed specification sheets and product literature while preserving information structure. Produced updated technical illustrations specifically for installation instruction sets.

Freelance Package Designer at HÜE Tequila Company

November 1, 2025 - Present

Conducted product and competitor research and presented refined design concepts to the team. Developed and applied company visual language and brand standards across the product line. Created package designs using research insights and brand guidelines, and advised on printing techniques, effects, materials, and package design best practices.

In-house Package Designer at Liteline Corporation

July 31, 2025 - July 21, 2025

Liteline Corporation is a Canadian independent lighting manufacturer specializing in lighting for architectural, commercial, industrial, and residential spaces. As a graphic designer on their marketing team, I was tasked with producing and updating product assets including packaging, installation instructions, spec sheets, and the line-work for technical illustrations.

In-house Package Designer at Liteline Corporation

October 1, 2023 - July 1, 2025

Designed new product packaging, technical illustrations, and installation guides for lighting products. Collaborated with engineering and marketing teams to ensure technical accuracy and brand alignment. Updated specification sheets and product literature while maintaining clarity and visual hierarchy, and created technical illustrations for installation instructions.

In-house Graphic Designer at Atron Electro Industries Inc.

October 1, 2023 - July 21, 2025

Atron Electro Industries Inc. is a wholesale manufacturer of lighting parts. As the in-house designer for this company, I was responsible for maintaining a consistent brand identity across all platforms, managing social media accounts, creating visuals for digital ad campaigns, package designs, and information design for instructional manuals, as well as product photography and updating web assets. Additionally, I handled photo editing.

Freelance Graphic Designer at Ash Grove Cottage Rentals

October 10, 2022 - January 25, 2024

Ash Grove Cottage Rentals is an independent cottage rental business in Grand Beach Manitoba. As the graphic designer for Ash Grove Cottage Rentals, I was tasked with designing the company's brand. From their logo and company colours to assets for their print campaigns and website design, I was in charge of creating all of the company’s visual assets based on market research and company values.

In-house Graphic Designer at Atron Electro Industries Inc.

July 1, 2020 - October 1, 2023

Managed visual identity across digital, print, and packaging platforms. Led design and visual strategy for online campaigns, contributing to a +1,099% increase in online sessions and +649% growth in online sales within one year. Produced packaging, installation manuals, and technical drawings for new lighting products. Oversaw product photography, image editing, and maintained a brand asset library; mentored junior team members on design standards and software best practices.