Level Up Your Design Workflow

In a professional capacity, I served as a Product Design Consultant for DesignPro.

My contributions included:

Figma Plugin Evaluation and Feedback: I conducted a thorough analysis of DesignPro’s Figma plugin, providing comprehensive feedback to enhance user experience (UX). This feedback encompassed suggestions for improved functionality and polish.

Collaborative Design Thinking: I actively collaborated with DesignPro’s CEO and Lead Designer, brainstorming fresh ideas to elevate the experience for creators like myself. The focus was on maximizing the plugin’s productivity for product designers.

Problem Identification and Solution Design: I employed a questioning approach to uncover underlying issues within the plugin. By posing thoughtful and complex inquiries, I was able to identify problems and propose solutions that DesignPro could implement to optimize their plugin’s performance.

Reference: https://www.twine.net/signin

Decorist, founded in 2013, is a premier online interior design platform. Decorist connect users to affordable, personalized home design services. With Decorist, you can collaborate directly with top-tier designers, including renowned celebrities. Welcome to a world of design excellence!

Business Vision:

Delivering captivating 3D shopping experiences, where users could immerse themselves in virtual environments, experimenting with an formation of furniture products and an attractive palette of swatches. This innovative leap allowed Decorist to cater to diverse audiences, introducing unique niches like the Nursery and Dorm Design Tool, while also inviting a broader audience to explore the enchanting world of 3D shopping experiences.

Output:

In a harmonious symphony of creativity, my dedicated team and I joined forces with the brilliant minds at Decorist. Together, we embarked on an exhilarating journey to conceptualize and breathe life into two flagship products and bringing in an ultimate third product that we saw a potential into becoming their third flagship product. With a laser focus on wireframes, requirements, and processes, we careful crafted the blueprints that would shape the future of design, not only for our esteemed client but also for a broader, more diverse audience.

Our pursuit for design excellence didn’t stop there. We embarked on an unwavering commitment to delivering a user experience and interface design that would set new standards in the industry. Our intensive review process became the trial in which ideas were refined, refined, and refined once more, until they flared with the brilliance of perfection.

In the heart of our creative endeavor, we initiated a series of exhilarating cycles, where interactive designs danced to life, prototypes shimmered with promise, and user testing became the compass guiding us toward optimization. With each iteration, we unearthed insights, polished rough edges, and elevated the experiences we were crafting for the cherished customers of Decorist.

Through this thrilling collaboration, we’ve crafted not just products, but experiences that resonate with the soul of design. A world where every click, swipe, and interaction is a testament to the artistry of UX/UI design.

Case Study: https://www.twine.net/signin

Reference:
Unfortunately the company shuts down in 2022;

https://www.twine.net/signin

ALL3D provides services and solutions for you to create, approve, customise, collaborate, manage, distribute and monetize your 2D and 3D assets for valuable experiences that span from e-commerce and advertising across any device.

Roles & Responsibilities:

Incorporating the vision and concepts with the client which include services solutions relevant to 2D/3D assets that provide valuable experiences within the domain of e-commerce, advertising, and asset creations.

Conducted research, relevant to the competitors in the market.

Creating mid-fidelity mockups to create ALL3D’s portal design and other concepts, such as e- commerce website’s architecture, home and landing pages and transferring those ideas to an additional UI designer to make these concepts come to life.

Tackling various edge cases to counter user experience frictions and touch points within the product, making it more streamlined and relevant to diverse user archetypes.

Leading the engineering team with the vision and understanding of the product’s personality, conceptualising and implementing them within the product’s integration process.

Reference:

https://www.twine.net/signin

https://www.twine.net/signin

Bed Bath & Beyond

This innovative product empowers users to effortlessly browse and purchase a wide range of commodities from the comfort of their own homes. With a history dating back to 1971, this company is dedicated to operating retail stores and offering domestic merchandise and home furnishings. Widely recognised and esteemed throughout the United States, it proudly holds a place among the prestigious Fortune 500 companies. Remarkably, it predates even the retail giant Amazon!

Business problem:

Our client, had set its sights on joining the ranks of pioneers in augmented reality, following in the footsteps of its competitors. They enlisted my team and I to develop and design an AR module for their mobile app, which aimed to deliver a customised shopping experience to their users by enabling them to visualize products in their own surroundings.

Additionally, the client had a requirement for a solution that could store, process, and supply 3D product models to their mobile app for visualization purposes. This online portal provided artists with the capability to upload, verify, and modify their 3D models, utilizing our model rendering and conversion pipeline.

Output:

Elevating the user experience of their “AR Product Mode” involved a comprehensive approach. This included meticulously analyzing and rectifying existing bugs and addressing any disruptive interaction flows to create a smoother, more intuitive experience. Simultaneously, we introduced a set of innovative AR features designed to not only resolve these issues but also enrich the overall user journey, making it more immersive and enjoyable.

Impact:

Over 300 AR-enhanced products found eager buyers in the first week of its introduction. An impressive 30% uptick in the sales of AR-enhanced items was witnessed from 2018 to 2019.

Case Study: https://www.twine.net/signin

Reference: https://www.twine.net/signin

Junior UX Designer:

Ander is the first platform to unify life and work in a rewarding, playful, and personalised experience that keeps everyone truly engaged.

Roles & Responsibilities:

Shadowed and worked as an apprentice with my senior designer. Helping out with user stories, use cases, user flows, prototyping concepts, and creating holistic sitemaps for the product.

Conducted competitor analysis to gain valuable insights and presented them with new concepts which could be implemented on Ander. Also introduced new innovative concepts that could enhance Ander’s user experience.

Reference:

https://www.twine.net/signin

https://www.twine.net/signin

BTC.us helps users secure and register their domain(s) in Bitcoin blockchain. Decentralised names are secured on the Bitcoin blockchain, registered by stacks.

Roles & Responsibilities:

Helped streamline the website’s holistic aesthetics and functionality by auditing and creating new designs that are easier to navigate and visually appealing for their target audience.

Making smoother flows within areas on the website where data was scattered and and not shown in hierarchical order.

Worked on responsive visual layout and information taxonomy for mobile friendly usage.

Generated and focused on ideas and strategies that markets one of their sub features, lightning addresses, that resonates in the best possible way with BTC’s target audience.

Reference: https://www.twine.net/signin

Bed Bath & Beyond worked on a solution that lets end-users visualize products by virtually placing them in their own room, while providing them with a personalized and interactive shopping experience. A platform for storing, processing, and presenting 3D models via a web app for its users.​

Roles & Responsibilities:

Initially, audited the 3D configuration web app that was already in place when I was on-boarded on the team. Simultaneously, also gained insights through usability testing to create streamlined user flows and sitemaps, and presenting them to the team with well organised thought process, use/ edge cases, scenarios, and prototyping.

Designed and improved their native design with better layouts, components and improving their style-guide for the 3D configuration web app.

Gathering insights and brainstorming with the clients and my team to get a better grasp on the concepts in order to move forward with the ideation processes to improve and introduce new functionality experiences that make user experiences intuitive, while creating smoother touch points for end users to meet their needs.

Reference: https://www.twine.net/signin