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I’m Roger, a content creator and graphic designer based in Barcelona. I take Instagram and short-form video content from idea to publication—building concepts and hooks, writing short scripts, editing, and designing the final visuals—while adapting each project to the brand’s tone of voice. I enjoy moving fast and pitching ideas, often running multiple content streams at once. I’ve worked with around 20 brands through agency/studio experience, and I’ve recently done fast-turnaround social video editing for the World Economic Forum. In my workflow, I use AI through Figma Weave to generate assets and iterate creatively without losing the human creative direction.…I’m Roger, a content creator and graphic designer based in Barcelona. I take Instagram and short-form video content from idea to publication—building concepts and hooks, writing short scripts, editing, and designing the final visuals—while adapting each project to the brand’s tone of voice. I enjoy moving fast and pitching ideas, often running multiple content streams at once. I’ve worked with around 20 brands through agency/studio experience, and I’ve recently done fast-turnaround social video editing for the World Economic Forum. In my workflow, I use AI through Figma Weave to generate assets and iterate creatively without losing the human creative direction.

Roger Pastallé García

Content Creator, Graphic Designer, Video Editor, +3

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I’m Roger, a content creator and graphic designer based in Barcelona. I take Instagram and short-form video content from idea to publication—building concepts and hooks, writing short scripts, editing, and designing the final visuals—while adapting each project to the brand’s tone of voice. I enjoy moving fast and pitching ideas, often running multiple content streams at once. I’ve worked with around 20 brands through agency/studio experience, and I’ve recently done fast-turnaround social video editing for the World Economic Forum. In my workflow, I use AI through Figma Weave to generate assets and iterate creatively without losing the human creative direction.…I’m Roger, a content creator and graphic designer based in Barcelona. I take Instagram and short-form video content from idea to publication—building concepts and hooks, writing short scripts, editing, and designing the final visuals—while adapting each project to the brand’s tone of voice. I enjoy moving fast and pitching ideas, often running multiple content streams at once. I’ve worked with around 20 brands through agency/studio experience, and I’ve recently done fast-turnaround social video editing for the World Economic Forum. In my workflow, I use AI through Figma Weave to generate assets and iterate creatively without losing the human creative direction.

Available to hire

I’m Roger, a content creator and graphic designer based in Barcelona. I take Instagram and short-form video content from idea to publication—building concepts and hooks, writing short scripts, editing, and designing the final visuals—while adapting each project to the brand’s tone of voice.

I enjoy moving fast and pitching ideas, often running multiple content streams at once. I’ve worked with around 20 brands through agency/studio experience, and I’ve recently done fast-turnaround social video editing for the World Economic Forum. In my workflow, I use AI through Figma Weave to generate assets and iterate creatively without losing the human creative direction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

English

Advanced

German

Beginner

Work Experience

Content Creator at World Economic Forum (Global Shapers Annual Summit 2026)

January 1, 2026 - December 31, 2026

Edited short-form videos for LinkedIn and social channels with fast turnaround during live sessions, including clips and on-stage screen content. Also edited an e-learning module.

Graphic Designer at Let it Bleed (art gallery)

May 1, 2025 - January 1, 2026

Created posters, flyers, and social content for exhibitions and cultural events in an international, multicultural team.

Video Editor at World Economic Forum (Davos campaign)

January 1, 2025 - December 31, 2025

Edited multiple videos for WEF social channels for the Davos campaign (reported views estimated between 15,000 and 20,000).

UI Designer at North Studio

January 1, 2025 - May 1, 2025

Designed interfaces for an automotive OEM as part of a large team (40+ designers), participating in daily reviews and working under tight deadlines.

Co-founder and Graphic Designer at Matrioshka Collective

November 1, 2024 - January 1, 2026

Co-founded a creative studio delivering ~20 projects across visual identity, social content, web, and signage. Planned and ran an organic Instagram campaign for a restaurant (Herriko Berria) supporting matches, gigs, and events, with a focus on attracting a younger audience. Supported content planning and social strategy alongside copywriters and other designers.

Information Officer and Production Technician at Centre Cívic Joan Oliver 'Pere Quart'

October 1, 2024 - January 31, 2025

Supported event production and contributed to the centre’s social media channels.

Information Officer and Production Technician at Centre Cívic Joan Oliver "Pere Quart"

October 1, 2024 - January 1, 2025

Provided event production support and contributed content to the centre’s social media channels.

Freelance Designer and Video Editor at Ongoing Direct clients (self-invoiced, no agency)

February 1, 2024 - Present

Create Instagram content and short-form video from concept to publication: hooks and short scripts, editing, captions/subtitles, and design. Includes fast-turnaround editing for live sessions and on-stage screen content, plus e-learning module editing. Also develops AI-assisted production workflows (e.g., using Figma Weave) to generate themed product shots and support new line concepts.

Freelance Designer and Video Editor at Direct clients (self-invoiced, no agency)

January 1, 2024 - Present

Create Instagram and short-form video content end-to-end: concepts and hooks/short scripts, editing, captions/subtitles, and design. Delivered fast-turnaround edits for live sessions for the World Economic Forum (clips and on-stage screen content), plus edited social videos for WEF campaigns. Also built AI-driven workflows in Figma Weave to generate themed product shots from label designs, supporting product-line development that became the company’s best seller.

Graphic and Web Designer at HelloMrLead (agency)

October 1, 2023 - October 1, 2024

Produced Instagram and LinkedIn social content including short-form video for the agency and multiple clients with different tones of voice. Designed B2B marketing assets aligned to brand guidelines (presentations, one-pagers, and sales collateral) and handled UX/UI design for company and client websites.

Co-founder and Brand Designer at Coco Nails

January 1, 2021 - October 1, 2022

Built visual identity and communication for a personal business across in-store and online channels.