Multidisciplinary Designer - Packaging Specialist | Brand & Graphic Storyteller I am a curious and versatile creative with a passion for design, originally from South Africa but now living in Belgium. I thrive on crafting engaging campaigns and bringing ideas to life, whether working independently or collaborating within a dynamic team. After the years of experience across Global and Independent creative agencies as well as In-house roles, I now offer my expertise and skills as an independent creative professional , seamlessly navigating through graphic and packaging design, content development, digital marketing and have a clear understanding of creating with markets, audiences and platforms in mind.

Multidisciplinary Designer - Packaging Specialist | Brand & Graphic Storyteller I am a curious and versatile creative with a passion for design, originally from South Africa but now living in Belgium. I thrive on crafting engaging campaigns and bringing ideas to life, whether working independently or collaborating within a dynamic team. After the years of experience across Global and Independent creative agencies as well as In-house roles, I now offer my expertise and skills as an independent creative professional , seamlessly navigating through graphic and packaging design, content development, digital marketing and have a clear understanding of creating with markets, audiences and platforms in mind.

Available to hire

Multidisciplinary Designer - Packaging Specialist | Brand & Graphic Storyteller

I am a curious and versatile creative with a passion for design, originally from South Africa but now living in Belgium. I thrive on crafting engaging campaigns and bringing ideas to life, whether working independently or collaborating within a dynamic team.

After the years of experience across Global and Independent creative agencies as well as In-house roles, I now offer my expertise and skills as an independent creative professional , seamlessly navigating through graphic and packaging design, content development, digital marketing and have a clear understanding of creating with markets, audiences and platforms in mind.

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Language

English
Fluent
French
Intermediate
Afrikaans
Advanced

Work Experience

Packaging: Campaign & Content Specialist at DS Smith
January 1, 2021 - Present
Responsibilities include packaging design, concept development, customer collaboration, creative workshop facilitation, digital design and marketing, and campaign and content management.
Packaging: Brand Strategy at DS Smith
January 1, 2021 - July 10, 2025
Focused on packaging brand strategy.
Packaging: Design Specialist at DS Smith
January 1, 2019 - July 10, 2025
Specialized in packaging design, concept development, customer collaboration, creative workshops, digital design and marketing, and managing campaigns and content.
Senior Designer at Fountainhead Design
December 31, 2015 - July 10, 2025
Focused on packaging and graphic design, art direction, and brand strategy.
Junior Art Director at Ogilvy
February 1, 2012 - July 10, 2025
Handled graphic design, concept development, art direction, brand activation, and retail marketing.
Freelance Creative
December 31, 2016 - July 10, 2025
Worked in-house on extended projects for global agencies, while collaborating on various freelance projects for independent small businesses.
Senior Designer at Berge Farrell
April 30, 2014 - July 10, 2025
Specialized in graphic and packaging design, concept development, art direction, 3D modeling, and brand strategy.

Education

Bachelor of Commerce at University of South Africa
January 1, 2008 - November 30, 2011
Bachelor of Art at Design Centre (South Africa)
January 1, 2000 - November 30, 2003

Qualifications

Certificate in AI Tools: ChatGPT, MidJourney
November 1, 2024 - July 10, 2025
Certification in Web Design & HTML Coding
March 1, 2005 - August 31, 2005

Industry Experience

Consumer Goods, Retail, Manufacturing, Media & Entertainment