Usman Sheikh

Owned brand, positioning, content and the public website across four business lines in Canada and the US. Led the repositioning from retail product messaging to institutional, then rebuilt the web estate while protecting organic traffic. Set direction on SEO and AI search visibility (Google AI Overviews, ChatGPT, Perplexity). Led go-to-market for new fund launches, including the US expansion. Built reporting that tied marketing activity to pipeline and closed business, presented monthly to the CEO and Head of Sales. Delivered about 3,000 qualified leads on flat spend, with lead-to-meeting conversion up 35% and average deal size up 45%. Built an AI compliance review tool to speed up marketing approvals.

Taught advertising, marketing management, branding, applied marketing research and analytics, and management accounting across post-graduate and introductory programs. Built curriculum around applied case work rather than theory, supporting international students entering the Canadian market for the first time.

Built and led a marketing organization of up to 50 across in-house and partner delivery teams, serving roughly 400 brands. Real estate brokerages and agents were a core client segment, including brand, websites, search and lead generation, grounded in practical knowledge of brokerage operations. Led product positioning, category definition and go-to-market for an AI-native CRM built for real estate agents and brokerages, including the acquisition motion. Delivered a 593-page platform across eight international markets in six weeks with end-to-end content strategy, handwritten copy, original photography, video production and an augmented reality application. Led B2B demand generation for a software platform across four countries and 90+ brands, managing $10M+ in paid media to date and owning business cases, pricing, forecasting, utilization and margin.