I'm a UGC & Performance Video Editor with expertise in crafting impactful social media ads and engaging short videos. My experience includes competitive analysis and AI-assisted video production, leading to high-performance content. I excel at creating compelling narratives with viewer retention by using advanced editing tools and techniques to optimize pacing, rhythm, and audience engagement.…

Usman Mushtaq

I'm a UGC & Performance Video Editor with expertise in crafting impactful social media ads and engaging short videos. My experience includes competitive analysis and AI-assisted video production, leading to high-performance content. I excel at creating compelling narratives with viewer retention by using advanced editing tools and techniques to optimize pacing, rhythm, and audience engagement.…

Available to hire

I’m a UGC & Performance Video Editor with expertise in crafting impactful social media ads and engaging short videos. My experience includes competitive analysis and AI-assisted video production, leading to high-performance content.
I excel at creating compelling narratives with viewer retention by using advanced editing tools and techniques to optimize pacing, rhythm, and audience engagement.

See more

Language

English
Fluent

Work Experience

Video Editor at Freelancer
January 1, 2025 - Present
Performance-driven Video Editor specializing in high-converting UGC ads, VSLs, and social media creatives for DTC brands. Focus on crafting thumb-stopping hooks, maintaining high viewer retention, and driving direct response conversions. Tech Stack: Adobe Premiere Pro, After Effects, CapCut, DaVinci Resolve. Key Expertise: Dynamic pacing, visual storytelling, text animation, and implementing technical pacing to maximize ROAS.

Education

Information Technology at Islamia University of Bahawalpur (IUB), Bahawalpur, Pakistan
January 11, 2030 - June 4, 2026

Qualifications

Industry Experience

Media & Entertainment, Professional Services, Software & Internet
    High-Converting DTC Video Ad – Omnis Uomo (6-Digit ROAS Campaign)

    Project Overview:
    Conceptualized and edited a high-performing Direct Response (DR) Facebook/TikTok video ad for Omnis Uomo, a premium nighttime neck cream targeting the 50+ male demographic.

    My Creative & Editing Strategy:

    The Scroll-Stopping Hook: Engineered a highly disruptive narrative hook (“My dad got divorced at 58”) paired with quick visual cuts to immediately capture attention and drop the bounce rate in the first 3 seconds.

    Retention & Pacing: Used a structured “Us vs. Them” framework to systematically eliminate competitors (drugstore creams, beef tallow, retinols). Maintained high engagement through dynamic text animations, micro-zooms, and seamless b-roll transitions.

    Psychological Angle: Focused heavily on emotional pain points (loss of confidence, “turkey neck”) before introducing the logical solution, backed by a clear 30-day/60-day visual progression timeline.

    Conversion-Focused Outro: Built a high-urgency conclusion utilizing scarcity elements, a clear BOGO offer, and risk-reversal (60-day guarantee) to maximize CTR and ROAS.