UR

Usman Rashid

Available to hire

I’m Usman Rashid, a digital video producer and YouTube growth strategist based in Islamabad, Pakistan.

About

I’m Usman Rashid, a digital video producer and YouTube growth strategist based in Islamabad, Pakistan. Over 5+ years across leading Pakistani newsrooms and multi-channel broadcast networks, I craft broadcast-standard video storytelling with motion graphics, viral packaging, and retention-focused pacing for audiences on YouTube and social platforms.

I combine a strong editorial workflow with data-driven strategy—optimizing titles, thumbnails, metadata/SEO, and multi-format repurposing—to help channels grow quickly and convert impressions into clicks. From fast breaking-news turnarounds to modular post-production templates that speed up delivery, I enjoy building scalable creative systems that keep content consistent, high-impact, and ready for growth.

  • 5 years' experience
  • Joined September 2026

Languages

  • EnglishAdvanced
  • UrduFluent
  • Panjabi, PunjabiIntermediate

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services
  • Government

Work experience· 7 roles

Social Media Producer · Pakistan TV GLOBAL (PTV)Apr 2026 – Present · 8 mos
Social & Creative Lead Media Lead · Must ServicesFeb 2026 – Apr 2026 · 3 mos
Video Editor, Animator & YouTube SEO Specialist · HUM Network (HUM News English)Dec 2025 – Feb 2026 · 3 mos
Creative Designer · Cloud 11 Marketing AgencyJul 2025 – Present · 1 yr 5 mos
Creative Director and Digital Strategist · Mazaj NewsNov 2024 – Dec 2025 · 1 yr 2 mos
Social Media Manager · SUCH News Head OfficeJul 2024 – Jul 2025 · 1 yr 1 mo
Creative Designer & Chief Editor · Daily Azad AwamJul 2021 – Apr 2025 · 3 yrs 10 mos

Education

BS International Relations · Federal Urdu University of Arts, Science & Technology2024 – 2026
ADP Social Sciences · Quaid-e-Azam University2021 – 2023

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