Vignesh Uthrapathy
I’m a Social Media Manager & Content Strategist based in Porto, Portugal, with hands-on experience growing a 35+ Instagram audience and delivering data-driven content campaigns for 50+ hospitality brands across Portugal.
About
I’m a Social Media Manager & Content Strategist based in Porto, Portugal, with hands-on experience growing a 35+ Instagram audience and delivering data-driven content campaigns for 50+ hospitality brands across Portugal. I manage the full content lifecycle—from strategy and short-form video production to analytics and paid promotion.
With a Master’s in Electrical and Computer Engineering and research focused on visual attention and engagement design, I combine creative storytelling with an analytical mindset to understand what drives performance. I’m now looking to bring my platform experience, creative thinking, and measurement-first approach to an in-house role.
- 1 year's experience
- Joined August 2026
Languages
- EnglishAdvanced
Industry experience
- Travel & Hospitality
- Media & Entertainment
- Software & Internet
Work experience
Created SEO-informed social media content (images, videos, graphics) across Facebook, Twitter/X, and Instagram, tailored to different audiences based on competitor analysis and trends. Scheduled content using Buffer and moderated/monitored channels to maintain brand image and respond to customer queries. Supported campaign development to increase brand awareness and drive traffic to client websites; contributed to a client campaign that increased website traffic by ~20%. Used Google Analytics to track and report performance and recommend improvements, contributing to approximately a 22% engagement-rate increase via improved content and copywriting.
Owned the property’s Instagram strategy end-to-end, growing the account from 12K to 76K+ followers over six months with a consistent Reels-first content calendar. Tracked performance using Instagram Insights to guide ongoing decisions. Directed on-location shoots and produced short-form video that translated the property’s atmosphere into shareable stories while maintaining a consistent visual identity aligned with market positioning. Produced Reels credited by the property with driving direct booking interest (including a Reel with 687K+ views).
Manage content strategy, short-form video production, and performance optimization for an Instagram creator account. Grew the account to 34K+ followers, delivering 10.2M+ reach and 17.9M+ views over 12 months. Established Reels-first content pillars by analyzing format performance (Reels averaging 51K+ reach vs. 21.6K+ for carousels). Produced culturally grounded content around Portuguese culture, travel, and relatable humor (including a saudade Reel surpassing 1M organic views). Planned and executed sponsored campaigns for 50+ hospitality brands and properties across Portugal, managing creative concept through publishing and client delivery; also supported non-hospitality campaigns (e.g., Pubinno × Superbock, Fever). Built and maintained an independent media kit and rate-card system for pitching and closing collaborations directly with clients.
Education
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