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Growth marketing and CRO specialist with 6+ years of experience driving measurable user acquisition, conversion optimisation, and revenue growth for FinTech, FMCG, and consumer brands across GCC, Europe, and South Asia. Proven expertise designing and executing end-to-end A/B and incrementality tests — from hypothesis generation and statistical setup through result interpretation and stakeholder communication. Experienced managing $2M+ annual budgets across Meta, Google, TikTok, and PPC channels, achieving up to 14X ROAS and cutting CPA by 50%. Previously based at Digerati (Malta), managing paid media and landing page optimisation across 20+ countries including EU markets. Deep understanding of statistical significance, sample size calculation, CLTV, customer cohorts, and ROAS-driven marketing optimisation. Comfortable working in regulated financial environments with thoroughness and compliance awareness. Actively uses AI tools to write scripts that automate reporting workflows and eliminate manual optimisation tasks.…Growth marketing and CRO specialist with 6+ years of experience driving measurable user acquisition, conversion optimisation, and revenue growth for FinTech, FMCG, and consumer brands across GCC, Europe, and South Asia. Proven expertise designing and executing end-to-end A/B and incrementality tests — from hypothesis generation and statistical setup through result interpretation and stakeholder communication. Experienced managing $2M+ annual budgets across Meta, Google, TikTok, and PPC channels, achieving up to 14X ROAS and cutting CPA by 50%. Previously based at Digerati (Malta), managing paid media and landing page optimisation across 20+ countries including EU markets. Deep understanding of statistical significance, sample size calculation, CLTV, customer cohorts, and ROAS-driven marketing optimisation. Comfortable working in regulated financial environments with thoroughness and compliance awareness. Actively uses AI tools to write scripts that automate reporting workflows and eliminate manual optimisation tasks.

Syed Uzair Rizvi

Marketing Strategist, Digital Marketer, PPC Manager, +6

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Growth marketing and CRO specialist with 6+ years of experience driving measurable user acquisition, conversion optimisation, and revenue growth for FinTech, FMCG, and consumer brands across GCC, Europe, and South Asia. Proven expertise designing and executing end-to-end A/B and incrementality tests — from hypothesis generation and statistical setup through result interpretation and stakeholder communication. Experienced managing $2M+ annual budgets across Meta, Google, TikTok, and PPC channels, achieving up to 14X ROAS and cutting CPA by 50%. Previously based at Digerati (Malta), managing paid media and landing page optimisation across 20+ countries including EU markets. Deep understanding of statistical significance, sample size calculation, CLTV, customer cohorts, and ROAS-driven marketing optimisation. Comfortable working in regulated financial environments with thoroughness and compliance awareness. Actively uses AI tools to write scripts that automate reporting workflows and eliminate manual optimisation tasks.…Growth marketing and CRO specialist with 6+ years of experience driving measurable user acquisition, conversion optimisation, and revenue growth for FinTech, FMCG, and consumer brands across GCC, Europe, and South Asia. Proven expertise designing and executing end-to-end A/B and incrementality tests — from hypothesis generation and statistical setup through result interpretation and stakeholder communication. Experienced managing $2M+ annual budgets across Meta, Google, TikTok, and PPC channels, achieving up to 14X ROAS and cutting CPA by 50%. Previously based at Digerati (Malta), managing paid media and landing page optimisation across 20+ countries including EU markets. Deep understanding of statistical significance, sample size calculation, CLTV, customer cohorts, and ROAS-driven marketing optimisation. Comfortable working in regulated financial environments with thoroughness and compliance awareness. Actively uses AI tools to write scripts that automate reporting workflows and eliminate manual optimisation tasks.

Available to hire

Growth marketing and CRO specialist with 6+ years of experience driving measurable user acquisition, conversion optimisation, and revenue growth for FinTech, FMCG, and consumer brands across GCC, Europe, and South Asia.
Proven expertise designing and executing end-to-end A/B and incrementality tests — from hypothesis generation and statistical setup through result interpretation and stakeholder communication. Experienced managing $2M+ annual budgets across Meta, Google, TikTok, and PPC channels, achieving up to 14X ROAS and cutting CPA by 50%.
Previously based at Digerati (Malta), managing paid media and landing page optimisation across 20+ countries including
EU markets. Deep understanding of statistical significance, sample size calculation, CLTV, customer cohorts, and
ROAS-driven marketing optimisation. Comfortable working in regulated financial environments with thoroughness and compliance awareness. Actively uses AI tools to write scripts that automate reporting workflows and eliminate manual optimisation tasks.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Urdu

Fluent

Work Experience

Senior Marketing Specialist at Digerati

August 1, 2024 - May 1, 2025

Managed global PPC and paid social campaigns on Meta and Google Ads across 20+ countries including EU markets, ensuring ROAS and CPA targets were consistently met. Designed and executed landing page A/B tests, performed structured test documentation, traffic tagging, and applied statistical significance thresholds. Achieved 30% higher CTR in EU markets by testing localised ad copy variants and applying winning hypotheses across markets. Implemented precise conversion tracking and structured audience tagging across all markets, enabling reliable cohort analysis and CLTV-informed budget decisions. Collaborated with ad platform partners (Meta, Google) and internal stakeholders to align optimisation strategies with user behaviour insights and regional compliance requirements. Refined creative formats and copy for diverse European audiences, scaling top-performing variants and retiring underperforming assets based on statistical test results. Operated in a regulated cross-border financial s

Digital Performance Manager at Publicis Groupe

April 1, 2022 - August 1, 2024

Led multi-channel paid campaigns across Meta, Google, TikTok, and emerging platforms for clients in retail, fintech, entertainment, and real estate. Delivered 14X ROAS for Stylo and 20X ROAS for cinema campaigns through full-funnel creative testing, audience segmentation, and data-driven budget optimisation. Scaled cinema campaign revenue from 300K SAR to 4M SAR/month within 6 months by testing new channel mixes, creative formats, and funnel entry points. Generated 800+ qualified leads at a 30% qualification rate for real estate clients through hypothesis-driven campaign iteration and landing page CRO. Automated 80% of bidding and keyword optimisations using Google Ads scripts and AI tools, freeing capacity for higher-value strategic testing work. Built Looker Studio performance dashboards for real-time KPI tracking, test result communication, and cross-team reporting including affiliate and PPC channel teams. Partnered with product, design, and analytics teams to align conversion expe

Social Media Marketing Manager at Salsoft Technologies

July 1, 2019 - April 1, 2022

Planned and executed integrated paid and organic campaigns across social platforms, tracking performance through structured monthly reporting and ROI analysis. Analyzed target audience behaviour using web analytics tools to inform media planning, creative decisions, and funnel optimisation priorities. Collaborated cross-functionally with design, content, and product teams to maintain messaging consistency and support conversion-focused campaign execution. Managed campaign workflows using ticket-based project management, ensuring structured prioritisation and stakeholder alignment across concurrent projects.