Hi, I’m Uzma Parveen, a freelance graphic designer with a strong background in brand identity, packaging, and print & digital design. I enjoy creating clear, visually engaging work—whether it’s logos and marketing materials, children’s educational book designs, or layout work that helps brands look consistent and professional. I also bring marketing and coordination experience from my time as a Marketing Manager, where I grew school awareness and supported enrolment through consistent social media, flyers, banners, and event planning. I love turning ideas into practical, client-focused designs and I’m comfortable managing projects from concept to final delivery using tools like Illustrator, Photoshop, InDesign, Canva, Figma, and WordPress.…

Uzma Parveen

Hi, I’m Uzma Parveen, a freelance graphic designer with a strong background in brand identity, packaging, and print & digital design. I enjoy creating clear, visually engaging work—whether it’s logos and marketing materials, children’s educational book designs, or layout work that helps brands look consistent and professional. I also bring marketing and coordination experience from my time as a Marketing Manager, where I grew school awareness and supported enrolment through consistent social media, flyers, banners, and event planning. I love turning ideas into practical, client-focused designs and I’m comfortable managing projects from concept to final delivery using tools like Illustrator, Photoshop, InDesign, Canva, Figma, and WordPress.…

Available to hire

Hi, I’m Uzma Parveen, a freelance graphic designer with a strong background in brand identity, packaging, and print & digital design. I enjoy creating clear, visually engaging work—whether it’s logos and marketing materials, children’s educational book designs, or layout work that helps brands look consistent and professional.

I also bring marketing and coordination experience from my time as a Marketing Manager, where I grew school awareness and supported enrolment through consistent social media, flyers, banners, and event planning. I love turning ideas into practical, client-focused designs and I’m comfortable managing projects from concept to final delivery using tools like Illustrator, Photoshop, InDesign, Canva, Figma, and WordPress.

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Work Experience

Marketing Manager at SWIS
January 1, 2019 - January 1, 2024
Expanded school awareness significantly, increasing enrolment from 90 students to over 300 through structured marketing efforts. Produced marketing materials including social media content, flyers, and banners, and managed ongoing social media by creating and scheduling reels, stories, and posts to strengthen online presence. Coordinated and managed an annual event for 2,000+ attendees for three years, including logistics, external vendors, and companies, with involvement from 90+ staff and volunteers. Maintained and updated the school’s WordPress website with regular changes and improvements.
Freelance Graphic Designer
January 1, 2016 - Present
Developed brand identities and guidelines to ensure consistency across client projects, helping build loyal and satisfied customers. Created packaging designs aligned to dielines and production specifications. Designed children’s educational books with engaging visuals that support learning. Produced a wide range of print and digital assets including logos, flyers, posters, banners, business cards, letterheads, email designs, and social media posts. Solved client needs by combining strong visual communication with functional, production-ready design.
Graphic Designer at IPCI
January 1, 2008 - January 1, 2009
Designed print materials including large A0 banners for an exhibition center.

Education

CACHE Diploma in Childcare & Education (Safeguarding of Children in Education Level 1) at CACHE
January 1, 2016 - January 1, 2016

Qualifications

GCSEs
January 11, 2030 - September 24, 2026
CACHE Diploma in Childcare & Education
January 1, 2016 - September 24, 2026
Safeguarding of Children in Education Level 1
January 1, 2016 - September 24, 2026

Industry Experience

Education, Media & Entertainment, Professional Services
    Meat & Munch | Branding Project
    Meat and Munch is a casual diningtakeaway establishment offering mixed cuisine. They also offer an eat in, casual dining experience, as well as a takeaway service. Their values focus on promoting family socialization without financial worry. By offering an extensive, affordable menu tailored for families of 5-6 individuals, they prioritize value for money and expert-led dining experiences, resulting in loyal, returning customers. My goal was to create colourful and welcoming brand identity that reflects joy and togetherness. Despite the limitations placed by the client regarding colour schemes and visual elements/ design assets, I successfully crafted a colourful and uplifting brand identity, some of which was achieved through thoughtful typography and colour selections. Further project details can be found on this link: https://www.twine.net/signin…
    Boujee Boo | Logo & Label Design
    Boujee is a high quality beauty brand. The word ‘Boujee’ is hip-hop slang for something “luxurious in lifestyle yet humble in character”. I designed their logo, label design for their argon oil bottle, and a thank-you card that included information about their oil product. I created a minimalist brand style, characterised by its clean and simple design, which aligns with the concept of boujee. I used black as the main colour which shows a sense of sophistication and elegance. This resonates with the luxurious aspect of boujee. The simplicity and minimalism of the brand's aesthetic also reflect the humble character associated with boujee, as it avoids excessive ornamentation. Click this link for further details regarding this project: https://www.twine.net/signin…
    Excel Learning | Branding Project
    Excel Learning is a tuition company based in Slough and Aylesbury. They offer tuition, face to face and online, for all year groups (KS1, KS2, KS3 and KS4) and prepare pupils for entrance exams such as 11+, 12+, etc. Their values centre around prioritizing care for pupils and parents, focusing on student success, and being committed to helping students make progress and achieve their goals. This emphasis on caring, goal achievement, and progress indicates a student-centered approach and a strong dedication to excellence in education. My goal was to create a simple yet professional logo with an engaging, lively brand identity that captures attention and evokes positive emotions. Further details about this project can be found here: https://www.twine.net/signin…
    Moreish Cuisine | Logo & Packaging Design
    Moreish Cuisine is a food company specialising in a diverse range of packaged products available in retail stores. Its target audience includes both the English and the Indo-Pak community. I designed their logo and packaging. The logo is minimalistic and text-based, with a wider ‘o’ in “Moreish” to symbolise abundance, openness, and the desire for more — reflecting the brand's focus on indulgence and variety. The ‘o’ also doubles as a plate, tying into the culinary theme. For the packaging, I focused on creating a clean, simple design that appeals to the target customers and is easy to comprehend at a glance. The colours used correspond to the key ingredients, making it instantly recognisable and visually appealing. Further details about this project can be found here: https://www.twine.net/signin…
    Syllabus Book Design
    I designed pages for an Islamic syllabus book targeted at children aged 6-7 years. I aimed to create visually appealing, child-friendly layouts while maintaining alignment with Islamic principles. I developed intuitive page designs, carefully arranged content, and manipulated vector illustrations to ensure the book was both easy to read and engaging for young learners, enhancing their understanding of the material. For further details on this project, click this link: https://www.twine.net/signin…
    The Tutoring Company | Web Design Project
    The Tutoring Company offers both online and in-person tutoring services, complemented by a range of pre-made courses available for purchase through their online portal. I designed and developed their WordPress website using Elementor, creating all layouts from the ground up. Before moving into design, I produced detailed wireframes and structured the site using the content provided by the client. Based on the client’s request, I crafted a clean, minimalist look that aligned with their brand colours and reinforced a professional, trustworthy image. The website is fully responsive, ensuring a seamless experience across desktop, tablet, and mobile devices. Click here to visit this website: https://www.twine.net/signin…