Bojan Vckov

Provided technology and marketing tools for independent pizzerias to help them compete with large chains. Drove the full outbound sales cycle with a strong focus on cold calling and consistent daily outreach to generate qualified opportunities. Prospected restaurants across the US market, identified operational pain points, and presented value by improving online orders and overall revenue. Built relationships with independent restaurant owners, guided them from first contact through product demonstrations and deal negotiations, and closed new business by clearly communicating ROI and customizing solutions to each restaurant’s needs. Maintained accurate CRM pipeline data and proactive follow-ups to shorten the sales cycle while consistently exceeding weekly and monthly KPIs related to outreach, opportunities created, and deals closed.

Created high-quality visual content (Canva posts, Instagram stories, reels, and short-form videos) to increase brand visibility and engagement. Developed and executed tailored social media strategies for clients to grow reach, followers, and audience interaction. Managed end-to-end content production from concept and copywriting to design, editing, and publishing; optimized content using analytics to improve performance, retention, and conversion rates across platforms. Built consistent brand identities through cohesive visual guidelines, tone of voice, and targeted messaging. Collaborated with clients to define goals and KPIs, implemented basic paid social campaigns to support reach and lead generation, and stayed current with digital marketing and video editing trends and platform algorithms.